Apple Pay Promo Offers 50% Off Game Play at Dave & Buster’s

Apple today sent out emails notifying iPhone, iPad, and Mac users about the latest Apple Pay promo, which provides a 50 percent discount on gameplay at Dave & Buster’s when loading a Power Card in the Dave & Buster’s app using ‌Apple Pay‌.

Dave & Buster’s is a food and gaming venue that has multiple locations across the United States. Customers can get a 50 percent discount on card purchases and refills through January 30.


Customers who want to take advantage of the deal must sign up for a Dave & Buster’s Rewards account in the Dave & Buster’s app to quality. The offer will be automatically applied for first-time customers when using ‌Apple Pay‌ within the app, but existing customers can also take advantage of the deal when reloading a card with ‌Apple Pay‌.

Apple also promotes Apple Arcade in its latest ‌Apple Pay‌ email, suggesting customers who enjoy games sign up for the $4.99 per month service.

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Apple today sent out emails notifying iPhone, iPad, and Mac users about the latest Apple Pay promo, which provides a 50 percent discount on gameplay at Dave & Buster's when loading a Power Card in the Dave & Buster's app using ‌Apple Pay‌.

Dave & Buster's is a food and gaming venue that has multiple locations across the United States. Customers can get a 50 percent discount on card purchases and refills through January 30.


Customers who want to take advantage of the deal must sign up for a Dave & Buster's Rewards account in the Dave & Buster's app to quality. The offer will be automatically applied for first-time customers when using ‌Apple Pay‌ within the app, but existing customers can also take advantage of the deal when reloading a card with ‌Apple Pay‌.

Apple also promotes Apple Arcade in its latest ‌Apple Pay‌ email, suggesting customers who enjoy games sign up for the $4.99 per month service.


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Five Mac Apps Worth Checking Out – January 2020

Apps designed for the Mac often don’t receive as much attention as apps designed for iPhones and iPads, so we have a series here at MacRumors that highlights useful and interesting Macs worth checking out.

This month’s picks include apps for optimizing your Mac, learning keyboard shortcuts, searching cloud services, and watching streaming video.

Subscribe to the MacRumors YouTube channel for more videos.

  • Sensei – ($29/Year) – Sensei is a new Mac app designed for Mac optimization, offering a clean interface and a range of tools for disk cleaning, battery health monitoring, GPU, CPU, and RAM monitoring, temperature monitoring, SSD Trim enabling, uninstalling apps, fan control, file deleting, and more. Sensei costs $29 per year or $59 for a lifetime license, but there is a free trial to test it out.
  • Mouseless ($15) – Mouseless is an app that helps you learn all of the keyboard shortcuts in your favorite apps, offering up short interactive training sessions that teach shortcuts and then reinforce the learning right away. It’s a nifty little tool for anyone who wants to become more accustomed to app shortcuts.
  • Clew (Free) – Clew is a search app designed to let you search through all of your connected cloud accounts so you can find exactly what you’re looking for and then share it quickly using drag and drop. Clew supports Dropbox, Google Drive, Github, and more.
  • Gooba (Free) – Gooba is a writing app and task manager that combines note taking, writing, and task management, so you can do things like write a document and then set a reminder for when to send it. It offers Markdown support, keyboard shortcuts, and cross platform compatibility so you can use it on a Mac, iPad, or iPhone.
  • Clicker ($5) – Clicker is a set of apps designed for streaming video services that include Netflix, Disney+, YouTube TV, and Hulu, which is the newest app of the bunch. Clicker lets you launch right from the dock and it offers picture-in-picture support, quick video pausing, full screen browsing, touch bar controls, and more. It’s a useful app for accessing video services that are normally restricted to the browser on the Mac. All of the apps cost $5, but the Disney+ version is free.

If you have a favorite must-have Mac app that we haven’t highlighted yet, let us know in the comments below and we might feature it in a future video. For more of our Mac app picks, make sure to check out our Mac app archives.

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Apps designed for the Mac often don't receive as much attention as apps designed for iPhones and iPads, so we have a series here at MacRumors that highlights useful and interesting Macs worth checking out.

This month's picks include apps for optimizing your Mac, learning keyboard shortcuts, searching cloud services, and watching streaming video.

Subscribe to the MacRumors YouTube channel for more videos.

  • Sensei - ($29/Year) - Sensei is a new Mac app designed for Mac optimization, offering a clean interface and a range of tools for disk cleaning, battery health monitoring, GPU, CPU, and RAM monitoring, temperature monitoring, SSD Trim enabling, uninstalling apps, fan control, file deleting, and more. Sensei costs $29 per year or $59 for a lifetime license, but there is a free trial to test it out.

  • Mouseless ($15) - Mouseless is an app that helps you learn all of the keyboard shortcuts in your favorite apps, offering up short interactive training sessions that teach shortcuts and then reinforce the learning right away. It's a nifty little tool for anyone who wants to become more accustomed to app shortcuts.

  • Clew (Free) - Clew is a search app designed to let you search through all of your connected cloud accounts so you can find exactly what you're looking for and then share it quickly using drag and drop. Clew supports Dropbox, Google Drive, Github, and more.

  • Gooba (Free) - Gooba is a writing app and task manager that combines note taking, writing, and task management, so you can do things like write a document and then set a reminder for when to send it. It offers Markdown support, keyboard shortcuts, and cross platform compatibility so you can use it on a Mac, iPad, or iPhone.

  • Clicker ($5) - Clicker is a set of apps designed for streaming video services that include Netflix, Disney+, YouTube TV, and Hulu, which is the newest app of the bunch. Clicker lets you launch right from the dock and it offers picture-in-picture support, quick video pausing, full screen browsing, touch bar controls, and more. It's a useful app for accessing video services that are normally restricted to the browser on the Mac. All of the apps cost $5, but the Disney+ version is free.
If you have a favorite must-have Mac app that we haven't highlighted yet, let us know in the comments below and we might feature it in a future video. For more of our Mac app picks, make sure to check out our Mac app archives.


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NBC’s Streaming Service ‘Peacock’ Launching in July With Three Subscription Tiers

NBC today announced that its upcoming Peacock streaming video service is set to launch in the United States on July 15.

The service, which will offer upwards 7,500 hours of programming including NBC shows and Universal movies, will features three subscription tiers.


NBC will offer an ad-supported tier that people can watch for free, and there will be two premium paid tiers that include live sports and early access to NBC’s late night shows.

The $4.99 per month premium tier will include ads, while a $9.99 per month version will be available ad-free. Providing access to live sports will allow NBC to differentiate the Peacock service from Disney+, Netflix, and Apple TV+.

In addition to on-demand content and live sports, Peacock will include live breaking news coverage, same-day rebroadcasts, curated shorts, and access to “Dateline” and “NBC Nightly News with Lester Holt.” Premium subscribers will get exclusive access to additional TV shows and movies, for a total of 15,000 hours of content.

Peacock will also include original TV shows and films, such as Tina Fey’s upcoming “Girls5Eva” and an adaptation of the classic Aldous Huxley novel “Brave New World.”

Customers who already subscribe to Comcast and Cox can get free access to the premium with ads version of Peacock, or pay $5 per month for the ad-free version. Comcast X1 and Flex customers will get access to Peacock on April 15, months ahead of the July 15 launch date.

More details on Peacock are available through the investor webcast that NBC shared today and accompanying PDFs that list all of the movies and TV shows that will be accessible with Peacock.

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NBC today announced that its upcoming Peacock streaming video service is set to launch in the United States on July 15.

The service, which will offer upwards 7,500 hours of programming including NBC shows and Universal movies, will features three subscription tiers.


NBC will offer an ad-supported tier that people can watch for free, and there will be two premium paid tiers that include live sports and early access to NBC's late night shows.

The $4.99 per month premium tier will include ads, while a $9.99 per month version will be available ad-free. Providing access to live sports will allow NBC to differentiate the Peacock service from Disney+, Netflix, and Apple TV+.

In addition to on-demand content and live sports, Peacock will include live breaking news coverage, same-day rebroadcasts, curated shorts, and access to "Dateline" and "NBC Nightly News with Lester Holt." Premium subscribers will get exclusive access to additional TV shows and movies, for a total of 15,000 hours of content.

Peacock will also include original TV shows and films, such as Tina Fey's upcoming "Girls5Eva" and an adaptation of the classic Aldous Huxley novel "Brave New World."

Customers who already subscribe to Comcast and Cox can get free access to the premium with ads version of Peacock, or pay $5 per month for the ad-free version. Comcast X1 and Flex customers will get access to Peacock on April 15, months ahead of the July 15 launch date.

More details on Peacock are available through the investor webcast that NBC shared today and accompanying PDFs that list all of the movies and TV shows that will be accessible with Peacock.


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Apple Releasing ‘The Banker’ in Theaters in March Following Review of Abuse Accusations

Apple plans to release “The Banker,” an original Apple TV+ movie starring Samuel L. Jackson, in theaters in March, reports Variety.

The movie was originally meant to premiere at the AFI Fest ahead of a December theatrical release, but Apple delayed its debut after “concerns” surrounding the film were brought to the company’s attention.

Apple’s hesitation came after a family member of one of the men represented in the film accused one of the film’s executive producers (another family member) of abuse. Apple investigated the issue and has decided to release the movie. Apple’s statement to Variety on the matter:

We created Apple TV Plus as a home for stories that matter and believe ‘The Banker,’ inspired by the brave actions of Bernard Garrett Sr. and Joe Morris, two African American businessmen who brought about positive social change, is one of those stories.

We wanted to take the time to understand the situation at hand — and after reviewing the information available to us, including documentation of the filmmakers’ research, we’ve decided to make this important and enlightening film available to viewers.

“The Banker” is based on the true story of Bernard Garrett Sr. and Joe Morris, who devised a plan to help African Americans get access to real estate deals and bank loans during the 1960s. Along with Samuel L. Jackson, “The Banker” stars Anthony Mackie, Nicholas Hoult, and Nia Long.

Following a theatrical debut on March 6, the film will be released on ‌Apple TV‌+ on March 20.

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Apple plans to release "The Banker," an original Apple TV+ movie starring Samuel L. Jackson, in theaters in March, reports Variety.

The movie was originally meant to premiere at the AFI Fest ahead of a December theatrical release, but Apple delayed its debut after "concerns" surrounding the film were brought to the company's attention.


Apple's hesitation came after a family member of one of the men represented in the film accused one of the film's executive producers (another family member) of abuse. Apple investigated the issue and has decided to release the movie. Apple's statement to Variety on the matter:
We created Apple TV Plus as a home for stories that matter and believe 'The Banker,' inspired by the brave actions of Bernard Garrett Sr. and Joe Morris, two African American businessmen who brought about positive social change, is one of those stories.

We wanted to take the time to understand the situation at hand -- and after reviewing the information available to us, including documentation of the filmmakers' research, we've decided to make this important and enlightening film available to viewers.
"The Banker" is based on the true story of Bernard Garrett Sr. and Joe Morris, who devised a plan to help African Americans get access to real estate deals and bank loans during the 1960s. Along with Samuel L. Jackson, "The Banker" stars Anthony Mackie, Nicholas Hoult, and Nia Long.

Following a theatrical debut on March 6, the film will be released on ‌Apple TV‌+ on March 20.


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Apple and Apple Employees Donated $100 Million to Various Charitable Causes in 2019

In a news story about an Apple employee who has started a barbershop for at-risk youth, Apple today said that between its own donations and employee donations, it donated more than $100 million to charitable causes in 2019.

Apple says that 21,000 Apple employees donated their time and donated $42 million to causes they care about. Combined with Apple’s 1-for-1 donation match and $25 match per volunteer hour, the total amount donated climbed to over $100 million.


Apple’s vice president of Environment, Policy, and Social Initiatives Lisa Jackson said the company has a mission to “change the world for the better, and give back to the communities in which we live and work.”

“Apple employees like Jaz embody this culture of giving every day, volunteering over a quarter of a million hours last year. We share a deep commitment to our local communities and doing what we can to cause more good.”

Much of Apple’s story focuses on Jaz Limos, an Apple Park Visitor Center manager in Cupertino who launched Saints of Steel, a nonprofit pop-up barber shop for at-risk youth and people looking for employment and housing.

Saints of Steel was largely funded by Apple. 80 percent of the donations for the first year came from Benevity, a corporate giving program used by Apple, and 74 percent of that donation was made by Apple.

In its first year, the organization was almost fully funded by volunteers and donations from Apple. “Our board, when we first started, was primarily made up of Apple employees who just jumped in and rolled up their sleeves,” Limos says. “We saw the power of Benevity and the company match program, because it funded the majority of our ability to run this program.”

More info on Saints of Steel and Apple’s donations can be found in the full Apple Newsroom article on the topic.

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In a news story about an Apple employee who has started a barbershop for at-risk youth, Apple today said that between its own donations and employee donations, it donated more than $100 million to charitable causes in 2019.

Apple says that 21,000 Apple employees donated their time and donated $42 million to causes they care about. Combined with Apple's 1-for-1 donation match and $25 match per volunteer hour, the total amount donated climbed to over $100 million.


Apple's vice president of Environment, Policy, and Social Initiatives Lisa Jackson said the company has a mission to "change the world for the better, and give back to the communities in which we live and work."
"Apple employees like Jaz embody this culture of giving every day, volunteering over a quarter of a million hours last year. We share a deep commitment to our local communities and doing what we can to cause more good."
Much of Apple's story focuses on Jaz Limos, an Apple Park Visitor Center manager in Cupertino who launched Saints of Steel, a nonprofit pop-up barber shop for at-risk youth and people looking for employment and housing.

Saints of Steel was largely funded by Apple. 80 percent of the donations for the first year came from Benevity, a corporate giving program used by Apple, and 74 percent of that donation was made by Apple.
In its first year, the organization was almost fully funded by volunteers and donations from Apple. "Our board, when we first started, was primarily made up of Apple employees who just jumped in and rolled up their sleeves," Limos says. "We saw the power of Benevity and the company match program, because it funded the majority of our ability to run this program."
More info on Saints of Steel and Apple's donations can be found in the full Apple Newsroom article on the topic.


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Apple Shares Videos From Creators Using iPad Pro to Make Apple TV+ Show Posters

Apple today shared a pair of videos from content creators who designed posters for Apple TV+ shows “Dickinson” and “For All Mankind.”

Janice Sung, an illustrator and digital painter, said she created a poster for Apple TV+ series “Dickinson” using an iPad Pro and Apple Pencil, and she outlined some of her creative process.

Designer and illustrator duo Justin and Paige from Phantom City Creative in a separate video shared details on how they used an iPad Pro to create two new posters for Apple TV+ show “For All Mankind.”

Apple has in the past shared behind the scenes details on content created on the iPad Pro, but this is the first time Apple has shared iPad Pro-focused videos from Apple TV+ content creators.

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Apple today shared a pair of videos from content creators who designed posters for Apple TV+ shows "Dickinson" and "For All Mankind."

Janice Sung, an illustrator and digital painter, said she created a poster for Apple TV+ series "Dickinson" using an iPad Pro and Apple Pencil, and she outlined some of her creative process.


Designer and illustrator duo Justin and Paige from Phantom City Creative in a separate video shared details on how they used an iPad Pro to create two new posters for Apple TV+ show "For All Mankind."


Apple has in the past shared behind the scenes details on content created on the iPad Pro, but this is the first time Apple has shared iPad Pro-focused videos from Apple TV+ content creators.


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Apple TV+ Content ‘Home,’ ‘Central Park,’ and ‘Beastie Boys’ to Premiere at SXSW Film Festival

Apple today announced that several upcoming Apple TV+ projects are going to debut at the SXSW Film Festival, set to take place from March 13 to March 21.

Newly acquired documentary “Beastie Boys Story” will be shown at the festival ahead of its ‌Apple TV‌+ release on April 24, and Apple will also premiere upcoming TV shows “Central Park” and “Home.”


Created by Loren Bouchard and Nora Smith, both known for popular TV series “Bob’s Burgers,” “Central Park” is an animated musical series that tells the story of a family of caretakers who live and work in Central Park and end up saving the world.

The animated show features voice work from Josh Gad, Leslie Odom Jr., Tituss Burgess, Kristen Bell, Stanley Tucci, Daveed Diggs, and Kathryn Hahn.

“Home,” made by the creators of Netflix series “Chef’s Table,” is a docuseries that’s designed to provide viewers with a never-before-seen look inside the “world’s most innovative homes.”

The episode debuting at SXSW will focus on the home of lawyer and science fiction writer Christopher Brown, with the house being described as a “modern interpretation of Native American pit houses,” which are huts that were traditionally constructed with mud and grass.

There’s no word on when these two shows are going to debut on ‌Apple TV‌+, but a launch could come not too long after their SXSW debut.

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Apple today announced that several upcoming Apple TV+ projects are going to debut at the SXSW Film Festival, set to take place from March 13 to March 21.

Newly acquired documentary "Beastie Boys Story" will be shown at the festival ahead of its ‌Apple TV‌+ release on April 24, and Apple will also premiere upcoming TV shows "Central Park" and "Home."


Created by Loren Bouchard and Nora Smith, both known for popular TV series "Bob's Burgers," "Central Park" is an animated musical series that tells the story of a family of caretakers who live and work in Central Park and end up saving the world.

The animated show features voice work from Josh Gad, Leslie Odom Jr., Tituss Burgess, Kristen Bell, Stanley Tucci, Daveed Diggs, and Kathryn Hahn.

"Home," made by the creators of Netflix series "Chef's Table," is a docuseries that's designed to provide viewers with a never-before-seen look inside the "world's most innovative homes."

The episode debuting at SXSW will focus on the home of lawyer and science fiction writer Christopher Brown, with the house being described as a "modern interpretation of Native American pit houses," which are huts that were traditionally constructed with mud and grass.

There's no word on when these two shows are going to debut on ‌Apple TV‌+, but a launch could come not too long after their SXSW debut.


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New Classicbot Plush Lets You Snuggle a Classic Mac

Designer Philip Lee, who makes a range of “Classicbot” toys based on classic Mac designs, this week unveiled a new huggable 12-inch Classicbot Plush.


The Classicbot Plush, priced at $67, is based on Apple’s Macintosh Classic, which was sold in the early 90s. While expensive, the Classicbot Plush is highly detailed and has a few notable features worth pointing out.


All of the Classic Macintosh details are carefully embroidered, and the plush features articulated arms that can be put into different positions. The fabric the Classicbot Plush is made from has been chosen because it’s “very soft” to the touch.


Along with articulated arms, the Classicbot Plush features interchangeable facial expressions thanks to velcro-backed pixel pieces that can be arranged in a multitude of ways.


The Classicbot Plush can be pre-ordered from the Classicbot website as of today, with orders set to ship out at the end of April 2019.

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Designer Philip Lee, who makes a range of "Classicbot" toys based on classic Mac designs, this week unveiled a new huggable 12-inch Classicbot Plush.


The Classicbot Plush, priced at $67, is based on Apple's Macintosh Classic, which was sold in the early 90s. While expensive, the Classicbot Plush is highly detailed and has a few notable features worth pointing out.


All of the Classic Macintosh details are carefully embroidered, and the plush features articulated arms that can be put into different positions. The fabric the Classicbot Plush is made from has been chosen because it's "very soft" to the touch.


Along with articulated arms, the Classicbot Plush features interchangeable facial expressions thanks to velcro-backed pixel pieces that can be arranged in a multitude of ways.


The Classicbot Plush can be pre-ordered from the Classicbot website as of today, with orders set to ship out at the end of April 2019.


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Apple and M. Night Shyamalan Sued Over ‘Servant’ TV Show’s Similarity to 2013 Movie ‘The Truth About Emanuel’

Apple and M. Night Shyamalan, producer of Apple TV+ show “Servant,” are being targeted in a new lawsuit that accuses “Servant” of copying 2013 film “The Truth About Emanuel,” according to The Blast.

“The Truth About Emanuel” director Francesca Gregorini claims that “Servant” appropriates the plot of her movie and uses the same “cinematic language,” resulting in a “substantially similar feeling, mood, and theme.”

Along with parallel plot points, Gregorini says that Servant also features “strikingly similar–and highly idiosyncratic–characters, scenes, directorial choices, and modes of storytelling.”

Released in 2013 with Kaya Scoddelario and Jessica Biel, “The Truth About Emanuel” involves a 17-year-old babysitter who looks after a baby that turns out to be a doll replacing a baby that has died, which is indeed similar to the plot of “Servant.”

The lawsuit targets ‌Apple TV‌+, show creator Tony Basgallop, producer M. Night Shyamalan, and other producers on the series. Shyamalan and the other show creators say that “Servant” was in development prior to the release of “The Truth About Emanuel.”

“Defendants have arrogantly dismissed Ms. Gregorini’s protests by vaguely claiming that Servant was in development long before Emanuel was made, and that any similarity is a coincidence. Indeed, Mr. Shyamalan and Mr. Basgallop implausibly claim they have never seen Emanuel–apparently not even curious enough to watch after hearing Ms. Gregorini’s objections. Worse, Apple has brought stonewalling to a new level by simply referring inquiries to Mr. Shyamalan’s lawyer (who in turns says he cannot speak for Apple).”

Gregorini is seeking unspecified damages, profits Apple made from the show, and an injunction to prevent “Servant” from being further distributed.

“Servant,” which debuted on November 28, is wrapping up its first season with the final episode set to be released on Friday, January 17. Apple has already renewed the series for a second season. Given that the show is still in development and the last episode hasn’t debuted, it’s not yet known how similar it will end up being to the movie in question.

Based on the description of the film, there already seem to be significantly divergent plot elements, so it’s not clear how the lawsuit will progress.

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Apple and M. Night Shyamalan, producer of Apple TV+ show "Servant," are being targeted in a new lawsuit that accuses "Servant" of copying 2013 film "The Truth About Emanuel," according to The Blast.

"The Truth About Emanuel" director Francesca Gregorini claims that "Servant" appropriates the plot of her movie and uses the same "cinematic language," resulting in a "substantially similar feeling, mood, and theme."


Along with parallel plot points, Gregorini says that Servant also features "strikingly similar--and highly idiosyncratic--characters, scenes, directorial choices, and modes of storytelling."

Released in 2013 with Kaya Scoddelario and Jessica Biel, "The Truth About Emanuel" involves a 17-year-old babysitter who looks after a baby that turns out to be a doll replacing a baby that has died, which is indeed similar to the plot of "Servant."


The lawsuit targets ‌Apple TV‌+, show creator Tony Basgallop, producer M. Night Shyamalan, and other producers on the series. Shyamalan and the other show creators say that "Servant" was in development prior to the release of "The Truth About Emanuel."
"Defendants have arrogantly dismissed Ms. Gregorini's protests by vaguely claiming that Servant was in development long before Emanuel was made, and that any similarity is a coincidence. Indeed, Mr. Shyamalan and Mr. Basgallop implausibly claim they have never seen Emanuel--apparently not even curious enough to watch after hearing Ms. Gregorini's objections. Worse, Apple has brought stonewalling to a new level by simply referring inquiries to Mr. Shyamalan's lawyer (who in turns says he cannot speak for Apple)."
Gregorini is seeking unspecified damages, profits Apple made from the show, and an injunction to prevent "Servant" from being further distributed.

"Servant," which debuted on November 28, is wrapping up its first season with the final episode set to be released on Friday, January 17. Apple has already renewed the series for a second season. Given that the show is still in development and the last episode hasn't debuted, it's not yet known how similar it will end up being to the movie in question.

Based on the description of the film, there already seem to be significantly divergent plot elements, so it's not clear how the lawsuit will progress.


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Apple Hires Drone and Aviation Law Expert as Washington Lobbyist

Apple has retained Lisa Ellman, a lawyer specializing in drone and aviation law, as a Washington lobbyist, reports Bloomberg.

Ellman, a partner at law firm Hogan Lovells, leads her firm’s Unmanned Aircraft Systems practice and also co-founded the Commercial Drone Alliance. She has been doing lobbying work for Apple since December.

A DJI Mavic Pro drone

Apple since 2016 has been using drones for data collection purposes to boost the quality of Apple Maps. Apple’s drones are able to capture and update mapping data faster than the LiDAR-equipped minivans that it has used to collect mapping information since 2015.

Apple in 2018 was also a participant in a pilot program that allows the company to operate drones in ways restricted by the U.S. Federal Aviation Administration. Apple partnered with the North Carolina Department of Transportation to use drones to capture aerial mapping data.

Bloomberg suggests that Apple’s new lobbying efforts indicate a new push into the growing drone field. Apple also has a team working on satellites that Ellman could potentially assist with when it comes to regulations.

In addition to employing drones for mapping purposes, Apple also sells popular drones from DJI in its Apple retail stores and on its website.

Tag: drones

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Apple has retained Lisa Ellman, a lawyer specializing in drone and aviation law, as a Washington lobbyist, reports Bloomberg.

Ellman, a partner at law firm Hogan Lovells, leads her firm's Unmanned Aircraft Systems practice and also co-founded the Commercial Drone Alliance. She has been doing lobbying work for Apple since December.

A DJI Mavic Pro drone

Apple since 2016 has been using drones for data collection purposes to boost the quality of Apple Maps. Apple's drones are able to capture and update mapping data faster than the LiDAR-equipped minivans that it has used to collect mapping information since 2015.

Apple in 2018 was also a participant in a pilot program that allows the company to operate drones in ways restricted by the U.S. Federal Aviation Administration. Apple partnered with the North Carolina Department of Transportation to use drones to capture aerial mapping data.

Bloomberg suggests that Apple's new lobbying efforts indicate a new push into the growing drone field. Apple also has a team working on satellites that Ellman could potentially assist with when it comes to regulations.

In addition to employing drones for mapping purposes, Apple also sells popular drones from DJI in its Apple retail stores and on its website.

Tag: drones

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