Apple Highlights AirPods Pro With Active Noise Cancellation in New Ad

Apple today shared a new AirPods Pro ad titled “Snap” on its YouTube channel. The two-minute video revolves around a woman taking advantage of AirPods Pro features such as Active Noise Cancellation and Transparency Mode while navigating a busy city.

“AirPods Pro offer unprecedented control,” says Apple. “Active Noise Cancellation for immersive sound. Transparency mode to interact with the world around you.”

Apple released the higher-end AirPods Pro in October 2019 with several improvements over regular AirPods, including active noise cancellation, improved sound quality, and water and sweat resistance, along with a new in-ear design. AirPods Pro are priced at $249 in the United States, while regular AirPods with a wireless charging case are $199.

Last week, it was rumored that a new entry-level version of AirPods Pro will enter production by the second quarter of 2020, but no further details have been shared. It has been speculated that the earphones could end up being third-generation regular AirPods with the same design and sound quality as AirPods Pro, but without active noise cancelation.

Related Roundup: AirPods Pro
Buyer’s Guide: AirPods Pro (Buy Now)

This article, “Apple Highlights AirPods Pro With Active Noise Cancellation in New Ad” first appeared on MacRumors.com

Discuss this article in our forums

Apple today shared a new AirPods Pro ad titled "Snap" on its YouTube channel. The two-minute video revolves around a woman taking advantage of AirPods Pro features such as Active Noise Cancellation and Transparency Mode while navigating a busy city.


"AirPods Pro offer unprecedented control," says Apple. "Active Noise Cancellation for immersive sound. Transparency mode to interact with the world around you."

Apple released the higher-end AirPods Pro in October 2019 with several improvements over regular AirPods, including active noise cancellation, improved sound quality, and water and sweat resistance, along with a new in-ear design. AirPods Pro are priced at $249 in the United States, while regular AirPods with a wireless charging case are $199.

Last week, it was rumored that a new entry-level version of AirPods Pro will enter production by the second quarter of 2020, but no further details have been shared. It has been speculated that the earphones could end up being third-generation regular AirPods with the same design and sound quality as AirPods Pro, but without active noise cancelation.
Related Roundup: AirPods Pro
Buyer's Guide: AirPods Pro (Buy Now)

This article, "Apple Highlights AirPods Pro With Active Noise Cancellation in New Ad" first appeared on MacRumors.com

Discuss this article in our forums

Apple Shares ‘Behind the Mac’ Video Featuring Women Changing the World

Apple this morning shared a new video in its ongoing “Behind the Mac” series, this time highlighting women who are “changing the world” using the Mac.

The video is set to the song “Flawless” by Beyoncé, which also features Chimamanda Ngozi Adichie. It consists of a series of still black and white images of influential women that include Malala Yousafzai, Ava Duvernay, Marie Kondo, Greta Gerwig, Gloria Steinem, Lady Gaga, Alicia Keys, Olivia Wilde, and others.

Apple has a full list of all the women featured in the video along with their accomplishments in the video’s description.

Apple has been sharing videos in the “Behind the Mac” series since August 2018. Most recently, on its Japanese YouTube channel, Apple did a fun “Behind the Mac” video that focused on anime characters using Macs.

In March, Apple is also hosting “She Creates” Today at Apple sessions in its retail stores, and sharing apps, TV shows, books, podcasts, and more created by women.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

This article, “Apple Shares ‘Behind the Mac’ Video Featuring Women Changing the World” first appeared on MacRumors.com

Discuss this article in our forums

Apple this morning shared a new video in its ongoing "Behind the Mac" series, this time highlighting women who are "changing the world" using the Mac.


The video is set to the song "Flawless" by Beyoncé, which also features Chimamanda Ngozi Adichie. It consists of a series of still black and white images of influential women that include Malala Yousafzai, Ava Duvernay, Marie Kondo, Greta Gerwig, Gloria Steinem, Lady Gaga, Alicia Keys, Olivia Wilde, and others.

Apple has a full list of all the women featured in the video along with their accomplishments in the video's description.

Apple has been sharing videos in the "Behind the Mac" series since August 2018. Most recently, on its Japanese YouTube channel, Apple did a fun "Behind the Mac" video that focused on anime characters using Macs.

In March, Apple is also hosting "She Creates" Today at Apple sessions in its retail stores, and sharing apps, TV shows, books, podcasts, and more created by women.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.


This article, "Apple Shares 'Behind the Mac' Video Featuring Women Changing the World" first appeared on MacRumors.com

Discuss this article in our forums

Apple Japan Shares Anime-Themed ‘Behind the Mac’ Video

Apple on its YouTube channel in Japan has shared a new animated “Behind the Mac” video that features various anime characters using Macs set to music from Japanese artist Yoshiho Nakamura.

Behind the Mac, new stories are born one after another. A story that is not yet in this world. Come on, you too.

Featured characters are shown from animated movies and shows that include “Weathering With You,” “The Wonderland,” “Gridman,” “Your Name,” “Yama No Susume,” and more.

Apple has shared several other “Behind the Mac” ads that focus on creators who use the Mac to make art, to code, to make music, and more.

This article, “Apple Japan Shares Anime-Themed ‘Behind the Mac’ Video” first appeared on MacRumors.com

Discuss this article in our forums

Apple on its YouTube channel in Japan has shared a new animated "Behind the Mac" video that features various anime characters using Macs set to music from Japanese artist Yoshiho Nakamura.

Behind the Mac, new stories are born one after another. A story that is not yet in this world. Come on, you too.
Featured characters are shown from animated movies and shows that include "Weathering With You," "The Wonderland," "Gridman," "Your Name," "Yama No Susume," and more.

Apple has shared several other "Behind the Mac" ads that focus on creators who use the Mac to make art, to code, to make music, and more.


This article, "Apple Japan Shares Anime-Themed 'Behind the Mac' Video" first appeared on MacRumors.com

Discuss this article in our forums

Apple Shows Off Night Mode on iPhone 11 and 11 Pro in New Video

Apple today shared a new Night Mode video on its YouTube channel, highlighting the low-light photography feature added to the iPhone 11, 11 Pro, and 11 Pro Max.

The short video is set to the song “We Only Come Out At Night” by the Smashing Pumpkins and features several ‌Night Mode‌ comparison images, many of which Apple has shown before.

‌Night Mode‌ is one of the key new features in the new ‌iPhone 11‌, 11 Pro, and 11 Pro Max, and Apple has been heavily advertising it.

‌Night Mode‌ is able to capture much brighter pictures in low lighting conditions using AI software and the A13 chip.

This article, “Apple Shows Off Night Mode on iPhone 11 and 11 Pro in New Video” first appeared on MacRumors.com

Discuss this article in our forums

Apple today shared a new Night Mode video on its YouTube channel, highlighting the low-light photography feature added to the iPhone 11, 11 Pro, and 11 Pro Max.

The short video is set to the song "We Only Come Out At Night" by the Smashing Pumpkins and features several ‌Night Mode‌ comparison images, many of which Apple has shown before.


‌Night Mode‌ is one of the key new features in the new ‌iPhone 11‌, 11 Pro, and 11 Pro Max, and Apple has been heavily advertising it.

‌Night Mode‌ is able to capture much brighter pictures in low lighting conditions using AI software and the A13 chip.


This article, "Apple Shows Off Night Mode on iPhone 11 and 11 Pro in New Video" first appeared on MacRumors.com

Discuss this article in our forums

Apple Arcade Ad Shared Ahead of Super Bowl: ‘A New World to Play In’

A new ad for Apple Arcade released today blends the real world with the virtual one while showcasing several games available on the service, including LEGO Builder’s Journey and Ultimate Rivals: The Rink.

Apple Arcade launched in September, providing iPhone, iPad, Apple TV, and Mac users with access to over 100 games with no in-app purchases or ads for $4.99 per month in the United States. The latest titles include co-operative augmented reality game Secret Oops! and family-friendly battle royale game Butter Royale.

The one-minute ad is accompanied by an animated “livestream” of Oceanhorn 2, another game available on Apple Arcade.

Apple Arcade has also taken over Apple.com, possibly as part of a larger advertising campaign timed with the Super Bowl today.

This article, “Apple Arcade Ad Shared Ahead of Super Bowl: ‘A New World to Play In’” first appeared on MacRumors.com

Discuss this article in our forums

A new ad for Apple Arcade released today blends the real world with the virtual one while showcasing several games available on the service, including LEGO Builder's Journey and Ultimate Rivals: The Rink.


Apple Arcade launched in September, providing iPhone, iPad, Apple TV, and Mac users with access to over 100 games with no in-app purchases or ads for $4.99 per month in the United States. The latest titles include co-operative augmented reality game Secret Oops! and family-friendly battle royale game Butter Royale.

The one-minute ad is accompanied by an animated "livestream" of Oceanhorn 2, another game available on Apple Arcade.


Apple Arcade has also taken over Apple.com, possibly as part of a larger advertising campaign timed with the Super Bowl today.


This article, "Apple Arcade Ad Shared Ahead of Super Bowl: 'A New World to Play In'" first appeared on MacRumors.com

Discuss this article in our forums

Apple Shares New ‘Slofie’ Videos Highlighting iPhone 11 and 11 Pro Cameras

Apple today shared two new “slofie” videos taken using the slow-motion capture feature of the front-facing camera of the iPhone and iPhone 11 Pro.

The two short videos, called “Backflip” and “Whiteout,” feature slow motion selfie videos captured by professional snowboarders.

Apple’s iPhones have long had a “slo-mo” slow motion video feature for capturing slow motion content with the rear camera, but with the iPhone 11 and 11 Pro, slow motion capabilities were also added to the front-facing camera, enabling “slofies.”

This article, “Apple Shares New ‘Slofie’ Videos Highlighting iPhone 11 and 11 Pro Cameras” first appeared on MacRumors.com

Discuss this article in our forums

Apple today shared two new "slofie" videos taken using the slow-motion capture feature of the front-facing camera of the iPhone and iPhone 11 Pro.

The two short videos, called "Backflip" and "Whiteout," feature slow motion selfie videos captured by professional snowboarders.




Apple's iPhones have long had a "slo-mo" slow motion video feature for capturing slow motion content with the rear camera, but with the iPhone 11 and 11 Pro, slow motion capabilities were also added to the front-facing camera, enabling "slofies."


This article, "Apple Shares New 'Slofie' Videos Highlighting iPhone 11 and 11 Pro Cameras" first appeared on MacRumors.com

Discuss this article in our forums

Apple Shares Videos From Creators Using iPad Pro to Make Apple TV+ Show Posters

Apple today shared a pair of videos from content creators who designed posters for Apple TV+ shows “Dickinson” and “For All Mankind.”

Janice Sung, an illustrator and digital painter, said she created a poster for Apple TV+ series “Dickinson” using an iPad Pro and Apple Pencil, and she outlined some of her creative process.

Designer and illustrator duo Justin and Paige from Phantom City Creative in a separate video shared details on how they used an iPad Pro to create two new posters for Apple TV+ show “For All Mankind.”

Apple has in the past shared behind the scenes details on content created on the iPad Pro, but this is the first time Apple has shared iPad Pro-focused videos from Apple TV+ content creators.

This article, “Apple Shares Videos From Creators Using iPad Pro to Make Apple TV+ Show Posters” first appeared on MacRumors.com

Discuss this article in our forums

Apple today shared a pair of videos from content creators who designed posters for Apple TV+ shows "Dickinson" and "For All Mankind."

Janice Sung, an illustrator and digital painter, said she created a poster for Apple TV+ series "Dickinson" using an iPad Pro and Apple Pencil, and she outlined some of her creative process.


Designer and illustrator duo Justin and Paige from Phantom City Creative in a separate video shared details on how they used an iPad Pro to create two new posters for Apple TV+ show "For All Mankind."


Apple has in the past shared behind the scenes details on content created on the iPad Pro, but this is the first time Apple has shared iPad Pro-focused videos from Apple TV+ content creators.


This article, "Apple Shares Videos From Creators Using iPad Pro to Make Apple TV+ Show Posters" first appeared on MacRumors.com

Discuss this article in our forums

Apple Shares Close-Up Footage of Fire and Ice Shot on iPhone 11 Pro

Apple today shared a new video on its YouTube channel, titled Experiments IV: Fire & Ice.

Shot on the iPhone 11 Pro, Apple says the 90-second video captures “incredible footage of elements at their most extreme.”

Apple has also shared a companion behind the scenes video.

Watch other Shot on iPhone videos here.

This article, “Apple Shares Close-Up Footage of Fire and Ice Shot on iPhone 11 Pro” first appeared on MacRumors.com

Discuss this article in our forums

Apple today shared a new video on its YouTube channel, titled Experiments IV: Fire & Ice.

Shot on the iPhone 11 Pro, Apple says the 90-second video captures "incredible footage of elements at their most extreme."

Apple has also shared a companion behind the scenes video.



Watch other Shot on iPhone videos here.


This article, "Apple Shares Close-Up Footage of Fire and Ice Shot on iPhone 11 Pro" first appeared on MacRumors.com

Discuss this article in our forums

Apple Shares New ‘Slofie’ Videos Shot on iPhone 11

Apple today shared four new “Slofie” videos on its YouTube channel, each shot on the iPhone 11.


“Slofie” is Apple’s marketing term for a slow-motion selfie video. Unlike older iPhones, the front-facing camera on ‌iPhone 11‌ models supports slow-motion video recording at 120 frames per second.

Related Roundup: iPhone 11
Buyer’s Guide: iPhone 11 (Buy Now)

This article, “Apple Shares New ‘Slofie’ Videos Shot on iPhone 11” first appeared on MacRumors.com

Discuss this article in our forums

Apple today shared four new "Slofie" videos on its YouTube channel, each shot on the iPhone 11.


"Slofie" is Apple's marketing term for a slow-motion selfie video. Unlike older iPhones, the front-facing camera on ‌iPhone 11‌ models supports slow-motion video recording at 120 frames per second.






Related Roundup: iPhone 11
Buyer's Guide: iPhone 11 (Buy Now)

This article, "Apple Shares New 'Slofie' Videos Shot on iPhone 11" first appeared on MacRumors.com

Discuss this article in our forums

Apple Shares New ‘Snowbrawl’ Shot on iPhone 11 Pro Video

Apple this afternoon shared a new video in its long running “Shot on iPhone” series, this time showing off the photographic capabilities of the iPhone 11 Pro.

The new “Snowbrawl” video features a cinematic snowball fight between two warring teams.

“Make your holiday videos epic with the highest-quality video in a smartphone, ever,” reads the tagline for the video, which was directed by David Leitch.

Apple has also shared a companion video that offers up a look behind the scenes at how the new ad was shot.

Apple has shared many “Shot on ‌iPhone‌” photos and videos over the years, updating the available content with the launch of each new ‌iPhone‌ model.

Apple’s ‌iPhone 11 Pro‌, which is used for the newest ad, features a triple-lens camera with the best wide-angle sensor Apple has released so far along with a telephoto lens and a super wide-angle lens for better landscape shots.

This article, “Apple Shares New ‘Snowbrawl’ Shot on iPhone 11 Pro Video” first appeared on MacRumors.com

Discuss this article in our forums

Apple this afternoon shared a new video in its long running "Shot on iPhone" series, this time showing off the photographic capabilities of the iPhone 11 Pro.

The new "Snowbrawl" video features a cinematic snowball fight between two warring teams.


"Make your holiday videos epic with the highest-quality video in a smartphone, ever," reads the tagline for the video, which was directed by David Leitch.

Apple has also shared a companion video that offers up a look behind the scenes at how the new ad was shot.


Apple has shared many "Shot on ‌iPhone‌" photos and videos over the years, updating the available content with the launch of each new ‌iPhone‌ model.

Apple's ‌iPhone 11 Pro‌, which is used for the newest ad, features a triple-lens camera with the best wide-angle sensor Apple has released so far along with a telephoto lens and a super wide-angle lens for better landscape shots.


This article, "Apple Shares New 'Snowbrawl' Shot on iPhone 11 Pro Video" first appeared on MacRumors.com

Discuss this article in our forums