Apple Shares New ‘Behind the Mac’ Video Featuring James Blake

Apple this morning shared a new video in its “Behind the Mac” series, which provides a look into the Apple tools used by musician James Blake to create his work.

GRAMMY(R) award winner, James Blake, takes us into his home studio as he works Behind the Mac to put the finishing touches on his latest song, “Are you even real.” Editing, looping, pitching, and layering the track in Logic Pro X on his MacBook.

Blake uses Logic Pro X on a MacBook Pro to edit his music after recording it. Apple has been sharing various “Behind the Mac” ads since 2018, with the ads featuring artists, musicians, app developers and other creatives who do their work on Apple’s Macs.

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Apple this morning shared a new video in its "Behind the Mac" series, which provides a look into the Apple tools used by musician James Blake to create his work.

GRAMMY(R) award winner, James Blake, takes us into his home studio as he works Behind the Mac to put the finishing touches on his latest song, "Are you even real." Editing, looping, pitching, and layering the track in Logic Pro X on his MacBook.
Blake uses Logic Pro X on a MacBook Pro to edit his music after recording it. Apple has been sharing various "Behind the Mac" ads since 2018, with the ads featuring artists, musicians, app developers and other creatives who do their work on Apple's Macs.
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Apple Promotes Apple TV+ for Kids in New Ad

Apple today shared a new “The Next Generation” ad that showcases Apple TV+ content for kids.

“Original series and films to inspire the next generation of dreamers, explorers, and believers. All on ‌Apple TV‌+,” the video description says.

The ad features the ‌Apple TV‌+ kids shows “Ghost Writer,” “Helpsters,” “Snoopy in Space,” and the short-film “Here We Are: Notes for Living on Planet Earth.”

The ad is part of Apple’s drive to increase ‌Apple TV‌+ subscriptions amid heated competition from other rival streaming services, such as Disney+ and Netflix, which have a wealth of content aimed at children. Earlier this week, it rumors suggested Apple is considering buying some older shows, in addition to its original productions, to make the ‌Apple TV‌+ library more competitive.

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Apple today shared a new "The Next Generation" ad that showcases Apple TV+ content for kids.



"Original series and films to inspire the next generation of dreamers, explorers, and believers. All on ‌Apple TV‌+," the video description says.

The ad features the ‌Apple TV‌+ kids shows "Ghost Writer," "Helpsters," "Snoopy in Space," and the short-film "Here We Are: Notes for Living on Planet Earth."

The ad is part of Apple's drive to increase ‌Apple TV‌+ subscriptions amid heated competition from other rival streaming services, such as Disney+ and Netflix, which have a wealth of content aimed at children. Earlier this week, it rumors suggested Apple is considering buying some older shows, in addition to its original productions, to make the ‌Apple TV‌+ library more competitive.
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Apple’s ‘Bounce’ AirPods Ad Wins ‘Best of Advertising’ Award

Apple’s creative “Bounce” ad designed to highlight the AirPods took top honors in the 99th annual ADC (Art Director’s Club) awards for advertising, earning the “Best of Discipline” award along with two Gold Cube awards in the craft in video and branded content categories.

Released in June 2019, the ad features a bored man who pulls his ‌AirPods‌ off of their wireless charging pad and then pops outside to bounce over street items that are bouncy like a trampoline. The song “I Learnt Some Jazz Today” plays in the background while he bounces throughout town.

The ad was created by Apple’s longtime advertising partner TBWA\Media Arts Lab, and the One Club website where awards are announced has a behind the scenes video that gives some insight into how it was filmed. All of the physical bouncing was done in camera with various props, with a city set built in an airport hangar.


Apple content won other awards too. Apple’s AirPods Pro ads on Apple Stores worldwide earned a Silver Cube award, the opening theme for “The Morning Show” won a Bronze Cube award, and the “Snowbrawl” video won a Bronze Cube award.

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Apple's creative "Bounce" ad designed to highlight the AirPods

Released
in June 2019, the ad features a bored man who pulls his ‌AirPods‌ off of their wireless charging pad and then pops outside to bounce over street items that are bouncy like a trampoline. The song "I Learnt Some Jazz Today" plays in the background while he bounces throughout town.

The ad was created by Apple's longtime advertising partner TBWA\Media Arts Lab, and the One Club website where awards are announced has
Apple content won other awards too. Apple's
AirPods Pro ads on Apple Stores worldwide earned a Silver Cube award, the opening theme for "The Morning Show" won a Bronze Cube award, and the "Snowbrawl" video won a Bronze Cube award.
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Apple Goes Into the Studio With Grammy-Nominated Music Producer Oak Felder

Apple today shared a new video that follows Grammy-nominated songwriter and music producer Oak Felder as he creates a new song. Felder makes use of multiple Apple products, including the 16-inch MacBook Pro and iMac.

Follow hitmaking, Grammy-nominated songwriter and music producer Oak Felder as he creates a new song. Along the way, he speaks about music production, creating his own unique sound, working with the world’s top artists, and what it means for young artists to have access to powerful technology.

Felder was previously featured in an ad introducing the 16-inch MacBook Pro.

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Apple today shared a new video that follows Grammy-nominated songwriter and music producer Oak Felder as he creates a new song. Felder makes use of multiple Apple products, including the 16-inch MacBook Pro and iMac.

Follow hitmaking, Grammy-nominated songwriter and music producer Oak Felder as he creates a new song. Along the way, he speaks about music production, creating his own unique sound, working with the world's top artists, and what it means for young artists to have access to powerful technology.
Felder was previously featured in an ad introducing the 16-inch MacBook Pro.
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Apple Shares New ‘Float’ iPad Pro Video Highlighting Magic Keyboard

Apple today shared a new ad called “Float,” which highlights the new 2020 iPad Pro and its Magic Keyboard. The video features a colorful hummingbird flying around an equally colorful ‌iPad Pro‌ display with Magic Keyboard attached.

The hovering and floating of the hummingbird alludes to the fit of the Magic Keyboard, which “hovers” above the keyboard and stand using a magnetic attachment for adjustable viewing angles.

Introducing the new ‌iPad Pro‌. It’s faster than most PC laptops and features the most advanced mobile display, ever. With Wide and Ultra Wide Pro cameras and the new LiDAR Scanner to take AR to the next level. Oh, and it floats on a new backlit Magic Keyboard with trackpad.

The video also highlights the new dual-lens camera system with LiDAR Scanner on the ‌iPad Pro‌, and it features the tagline “Your Next Computer.”

Apple debuted the new 11 and 12.9-inch 2020 ‌iPad Pro‌ models in March, and at the same time, introduced the new Magic Keyboard. The keyboard was meant to launch in May, but Apple last week released it early, and the new accessory is arriving to customers as of this week.

Pricing on the ‌iPad Pro‌ starts at $799, while pricing on the Magic Keyboard starts at $299. Both can be ordered from Apple’s website.

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Apple today shared a new ad called "Float," which highlights the new 2020 iPad Pro and its Magic Keyboard. The video features a colorful hummingbird flying around an equally colorful ‌iPad Pro‌ display with Magic Keyboard attached.


The hovering and floating of the hummingbird alludes to the fit of the Magic Keyboard, which "hovers" above the keyboard and stand using a magnetic attachment for adjustable viewing angles.
Introducing the new ‌iPad Pro‌. It's faster than most PC laptops and features the most advanced mobile display, ever. With Wide and Ultra Wide Pro cameras and the new LiDAR Scanner to take AR to the next level. Oh, and it floats on a new backlit Magic Keyboard with trackpad.
The video also highlights the new dual-lens camera system with LiDAR Scanner on the ‌iPad Pro‌, and it features the tagline "Your Next Computer."

Apple debuted the new 11 and 12.9-inch 2020 ‌iPad Pro‌ models in March, and at the same time, introduced the new Magic Keyboard. The keyboard was meant to launch in May, but Apple last week released it early, and the new accessory is arriving to customers as of this week.

Pricing on the ‌iPad Pro‌ starts at $799, while pricing on the Magic Keyboard starts at $299. Both can be ordered from Apple's website.
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New iPhone SE Ad Shows Oddly Satisfying Task of Peeling Off the Protective Film

Peeling the protective film off a new iPhone has always been an oddly satisfying part of the unboxing process, to the point that it has become somewhat of a meme, and now Apple is getting in on the amusement.

Apple has shared a short ad for its new iPhone SE that revolves around a person slowly peeling the protective film off the device:

Apple has yet to upload the new iPhone SE ad to its official YouTube channel.

The second-generation iPhone SE has a similar design as the iPhone 8, including a 4.7-inch display and a Touch ID home button, but it has a faster A13 Bionic chip. Other features of the device include a single-lens 12-megapixel Wide rear camera with Portrait mode support, wireless charging, IP67-rated water resistance, and Wi-Fi 6.

The new iPhone SE became available to pre-order today in Black, White, or (RED), with pricing starting at $399 for 64GB of storage.

Related Roundup: iPhone SE 2020
Buyer’s Guide: iPhone SE (Buy Now)

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Peeling the protective film off a new iPhone has always been an oddly satisfying part of the unboxing process, to the point that it has become somewhat of a meme, and now Apple is getting in on the amusement.

Apple has shared a short ad for its new iPhone SE that revolves around a person slowly peeling the protective film off the device:


Apple has yet to upload the new iPhone SE ad to its official YouTube channel.

The second-generation iPhone SE has a similar design as the iPhone 8, including a 4.7-inch display and a Touch ID home button, but it has a faster A13 Bionic chip. Other features of the device include a single-lens 12-megapixel Wide rear camera with Portrait mode support, wireless charging, IP67-rated water resistance, and Wi-Fi 6.

The new iPhone SE became available to pre-order today in Black, White, or (RED), with pricing starting at $399 for 64GB of storage.
Related Roundup: iPhone SE 2020
Buyer's Guide: iPhone SE (Buy Now)

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Apple Shares New ‘Creativity Goes On’ Video

Apple today shared a new video ad called “Creativity Goes On,” which highlights people working from home, learning from home, FaceTiming one another, and more, with Apple products.

The video focuses on the ways that people are keeping entertained and communicating with one another while social distancing.

We have always believed deeply in the power of creativity. Now, more than ever, we’re inspired by people in every corner of the world finding new ways to share their creativity, ingenuity, humanity and hope.

In the video’s description, Apple highlights some of the stay at home tools and features that it has created for people, such as a new “Today at Apple (at Home)” initiative, activities for children, remote learning tutorials, and more.

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Apple today shared a new video ad called "Creativity Goes On," which highlights people working from home, learning from home, FaceTiming one another, and more, with Apple products.


The video focuses on the ways that people are keeping entertained and communicating with one another while social distancing.
We have always believed deeply in the power of creativity. Now, more than ever, we're inspired by people in every corner of the world finding new ways to share their creativity, ingenuity, humanity and hope.
In the video's description, Apple highlights some of the stay at home tools and features that it has created for people, such as a new "Today at Apple (at Home)" initiative, activities for children, remote learning tutorials, and more.
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Apple Highlights AirPods Pro With Active Noise Cancellation in New Ad

Apple today shared a new AirPods Pro ad titled “Snap” on its YouTube channel. The two-minute video revolves around a woman taking advantage of AirPods Pro features such as Active Noise Cancellation and Transparency Mode while navigating a busy city.

“AirPods Pro offer unprecedented control,” says Apple. “Active Noise Cancellation for immersive sound. Transparency mode to interact with the world around you.”

Apple released the higher-end AirPods Pro in October 2019 with several improvements over regular AirPods, including active noise cancellation, improved sound quality, and water and sweat resistance, along with a new in-ear design. AirPods Pro are priced at $249 in the United States, while regular AirPods with a wireless charging case are $199.

Last week, it was rumored that a new entry-level version of AirPods Pro will enter production by the second quarter of 2020, but no further details have been shared. It has been speculated that the earphones could end up being third-generation regular AirPods with the same design and sound quality as AirPods Pro, but without active noise cancelation.

Related Roundup: AirPods Pro
Buyer’s Guide: AirPods Pro (Buy Now)

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Apple today shared a new AirPods Pro ad titled "Snap" on its YouTube channel. The two-minute video revolves around a woman taking advantage of AirPods Pro features such as Active Noise Cancellation and Transparency Mode while navigating a busy city.


"AirPods Pro offer unprecedented control," says Apple. "Active Noise Cancellation for immersive sound. Transparency mode to interact with the world around you."

Apple released the higher-end AirPods Pro in October 2019 with several improvements over regular AirPods, including active noise cancellation, improved sound quality, and water and sweat resistance, along with a new in-ear design. AirPods Pro are priced at $249 in the United States, while regular AirPods with a wireless charging case are $199.

Last week, it was rumored that a new entry-level version of AirPods Pro will enter production by the second quarter of 2020, but no further details have been shared. It has been speculated that the earphones could end up being third-generation regular AirPods with the same design and sound quality as AirPods Pro, but without active noise cancelation.
Related Roundup: AirPods Pro
Buyer's Guide: AirPods Pro (Buy Now)

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Apple Shares ‘Behind the Mac’ Video Featuring Women Changing the World

Apple this morning shared a new video in its ongoing “Behind the Mac” series, this time highlighting women who are “changing the world” using the Mac.

The video is set to the song “Flawless” by Beyoncé, which also features Chimamanda Ngozi Adichie. It consists of a series of still black and white images of influential women that include Malala Yousafzai, Ava Duvernay, Marie Kondo, Greta Gerwig, Gloria Steinem, Lady Gaga, Alicia Keys, Olivia Wilde, and others.

Apple has a full list of all the women featured in the video along with their accomplishments in the video’s description.

Apple has been sharing videos in the “Behind the Mac” series since August 2018. Most recently, on its Japanese YouTube channel, Apple did a fun “Behind the Mac” video that focused on anime characters using Macs.

In March, Apple is also hosting “She Creates” Today at Apple sessions in its retail stores, and sharing apps, TV shows, books, podcasts, and more created by women.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

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Apple this morning shared a new video in its ongoing "Behind the Mac" series, this time highlighting women who are "changing the world" using the Mac.


The video is set to the song "Flawless" by Beyoncé, which also features Chimamanda Ngozi Adichie. It consists of a series of still black and white images of influential women that include Malala Yousafzai, Ava Duvernay, Marie Kondo, Greta Gerwig, Gloria Steinem, Lady Gaga, Alicia Keys, Olivia Wilde, and others.

Apple has a full list of all the women featured in the video along with their accomplishments in the video's description.

Apple has been sharing videos in the "Behind the Mac" series since August 2018. Most recently, on its Japanese YouTube channel, Apple did a fun "Behind the Mac" video that focused on anime characters using Macs.

In March, Apple is also hosting "She Creates" Today at Apple sessions in its retail stores, and sharing apps, TV shows, books, podcasts, and more created by women.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.


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Apple Japan Shares Anime-Themed ‘Behind the Mac’ Video

Apple on its YouTube channel in Japan has shared a new animated “Behind the Mac” video that features various anime characters using Macs set to music from Japanese artist Yoshiho Nakamura.

Behind the Mac, new stories are born one after another. A story that is not yet in this world. Come on, you too.

Featured characters are shown from animated movies and shows that include “Weathering With You,” “The Wonderland,” “Gridman,” “Your Name,” “Yama No Susume,” and more.

Apple has shared several other “Behind the Mac” ads that focus on creators who use the Mac to make art, to code, to make music, and more.

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Apple on its YouTube channel in Japan has shared a new animated "Behind the Mac" video that features various anime characters using Macs set to music from Japanese artist Yoshiho Nakamura.

Behind the Mac, new stories are born one after another. A story that is not yet in this world. Come on, you too.
Featured characters are shown from animated movies and shows that include "Weathering With You," "The Wonderland," "Gridman," "Your Name," "Yama No Susume," and more.

Apple has shared several other "Behind the Mac" ads that focus on creators who use the Mac to make art, to code, to make music, and more.


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