iPhone XS Series Models Now $100 Cheaper at Apple Retail Stores

Following its iPhone 11 series announcements on Tuesday evening, Apple has shaved $100 off the price of its remaining retail stock of previous generation iPhone XS and iPhone XS Max models.


Brick-and-mortar Apple stores are now offering iPhone XS models with 64GB, 256GB, and 512GB storage for $899, $1,049, and $1,249, respectively.

The larger iPhone XS Max now starts at $999 for the 64GB model, rising to $1,149 for 256GB storage, and $1,349 for the 512GB capacity.

The iPhone XS and iPhone XS Max are no longer listed on Apple’s online store, having been superseded by the new iPhone 11 Pro and iPhone 11 Pro Max, which are set to launch on September 20.

Out of Apple’s 2018 iPhone lineup, only the iPhone XR is still available to order online, alongside its successor, the iPhone 11, which also launches September 20. Pre-orders for the all-new models begin on September 13.

Related Roundup: iPhone XS
Buyer’s Guide: iPhone XS (Don’t Buy)

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Following its iPhone 11 series announcements on Tuesday evening, Apple has shaved $100 off the price of its remaining retail stock of previous generation iPhone XS and iPhone XS Max models.


Brick-and-mortar Apple stores are now offering iPhone XS models with 64GB, 256GB, and 512GB storage for $899, $1,049, and $1,249, respectively.

The larger iPhone XS Max now starts at $999 for the 64GB model, rising to $1,149 for 256GB storage, and $1,349 for the 512GB capacity.

The iPhone XS and iPhone XS Max are no longer listed on Apple's online store, having been superseded by the new iPhone 11 Pro and iPhone 11 Pro Max, which are set to launch on September 20.

Out of Apple's 2018 iPhone lineup, only the iPhone XR is still available to order online, alongside its successor, the iPhone 11, which also launches September 20. Pre-orders for the all-new models begin on September 13.

Related Roundup: iPhone XS
Buyer's Guide: iPhone XS (Don't Buy)

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Apple on iPhone Battery Locking Issue: We Want to Make Sure Battery Replacement is Done Properly

Last week, iPhone repair site iFixit highlighted a new iPhone feature described as a “dormant software lock” designed to prevent customers who get unauthorized battery repairs from seeing the battery health of their devices.

On an iPhone XS, XS Max, or iPhone XR, getting a repair from a non-Apple authorized source results in a message that says “Unable to verify this iPhone has a genuine battery,” with the iPhone refusing to display battery health information.


Apple today provided a statement on the issue to iMore, confirming that it did indeed introduce “a new feature” last year that brings up the aforementioned message when a non-authorized battery repair is made, with the aim of protecting customers from “damaged, poor quality, or used batteries.”

We take the safety of our customers very seriously and want to make sure any battery replacement is done properly. There are now over 1,800 Apple authorized service providers across the United States so our customers have even more convenient access to quality repairs.

Last year we introduced a new feature to notify customers if we were unable to verify that a new, genuine battery was installed by a certified technician following Apple repair processes. This information is there to help protect our customers from damaged, poor quality, or used batteries which can lead to safety or performance issues. This notification does not impact the customer’s ability to use the phone after an unauthorized repair.

On an iPhone XR, XS, or XS Max that has a battery replaced outside of an Apple Store or an Apple Authorized Service Provider, the iPhone will simply read “Service” and will provide the messaging about a battery that can’t be verified.

The battery health feature that lets customers see the health of their batteries is blocked and not available, with no measurement of maximum capacity or peak performance capacity.

iFixit discovered that this message pops up regardless of the battery being used. An unauthorized repair from a shop using a genuine Apple battery from another iPhone displays the warning message just as a third-party non-Apple battery does.

According to Apple, the notification about the non-genuine battery does not affect a customer’s ability to use the phone after the repair, but it is of course going to make customers wary of third-party repair shops that are not authorized by Apple.

The only way to avoid the messaging when getting a battery replacement on an iPhone XS, XS Max, XR (and presumably future iPhones) is to get that repair done through Apple. Apple charges $69 for an out-of-warranty replacement battery in its newest iPhones, which is more expensive than many third-party repair shops.

Repairs are free with AppleCare+ and when iPhones are under the one-year standard warranty, but as these iPhones age and are no longer covered, customers will need to shell out more money for an Apple-certified repair or live with a non-functioning battery health feature.

Research from YouTube channel The Art of Repair suggests that Apple’s newest iPhones use a Texas Instruments microcontroller on the battery, which is designed to authenticate the battery.

Repairs from Apple and Apple Authorized Service Providers likely use Apple’s proprietary RepairCal diagnostics software to reset the “Service” status when doing a battery replacement, something that can’t be replicated by non-Apple repair shops without the required equipment.

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Last week, iPhone repair site iFixit highlighted a new iPhone feature described as a "dormant software lock" designed to prevent customers who get unauthorized battery repairs from seeing the battery health of their devices.

On an iPhone XS, XS Max, or iPhone XR, getting a repair from a non-Apple authorized source results in a message that says "Unable to verify this iPhone has a genuine battery," with the iPhone refusing to display battery health information.


Apple today provided a statement on the issue to iMore, confirming that it did indeed introduce "a new feature" last year that brings up the aforementioned message when a non-authorized battery repair is made, with the aim of protecting customers from "damaged, poor quality, or used batteries."
We take the safety of our customers very seriously and want to make sure any battery replacement is done properly. There are now over 1,800 Apple authorized service providers across the United States so our customers have even more convenient access to quality repairs.

Last year we introduced a new feature to notify customers if we were unable to verify that a new, genuine battery was installed by a certified technician following Apple repair processes. This information is there to help protect our customers from damaged, poor quality, or used batteries which can lead to safety or performance issues. This notification does not impact the customer's ability to use the phone after an unauthorized repair.
On an iPhone XR, XS, or XS Max that has a battery replaced outside of an Apple Store or an Apple Authorized Service Provider, the iPhone will simply read "Service" and will provide the messaging about a battery that can't be verified.

The battery health feature that lets customers see the health of their batteries is blocked and not available, with no measurement of maximum capacity or peak performance capacity.

iFixit discovered that this message pops up regardless of the battery being used. An unauthorized repair from a shop using a genuine Apple battery from another iPhone displays the warning message just as a third-party non-Apple battery does.

According to Apple, the notification about the non-genuine battery does not affect a customer's ability to use the phone after the repair, but it is of course going to make customers wary of third-party repair shops that are not authorized by Apple.

The only way to avoid the messaging when getting a battery replacement on an iPhone XS, XS Max, XR (and presumably future iPhones) is to get that repair done through Apple. Apple charges $69 for an out-of-warranty replacement battery in its newest iPhones, which is more expensive than many third-party repair shops.

Repairs are free with AppleCare+ and when iPhones are under the one-year standard warranty, but as these iPhones age and are no longer covered, customers will need to shell out more money for an Apple-certified repair or live with a non-functioning battery health feature.


Research from YouTube channel The Art of Repair suggests that Apple's newest iPhones use a Texas Instruments microcontroller on the battery, which is designed to authenticate the battery.

Repairs from Apple and Apple Authorized Service Providers likely use Apple's proprietary RepairCal diagnostics software to reset the "Service" status when doing a battery replacement, something that can't be replicated by non-Apple repair shops without the required equipment.


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Apple Updates Retail Jobs Site to Highlight Creative Employees Who Bring Outside Passions to Their Roles

Apple has updated its jobs website with a new page detailing jobs at its retail stores, focusing on how workers can bring outside passions into positions like the Creative Pro, Specialist, and Technical Specialist.


For each role, Apple has highlighted a few people who work at its retail locations, accompanied by short videos related to the work each person does at their Apple store. The page is mainly focused on ways that workers can bring passions that they have in their daily lives to roles at Apple retail.

For example, one section focuses on a woman named Sujin, who is a photographer outside of Apple, and uses her skills to help teach various photography-related Today at Apple sessions as an Expert. “Apple really brings out the best in people” Sujin said, “And I want to give back to the community that uses these devices every single day.”


There are also a few musicians who have found work at Apple retail. Chris is a Creative Pro for Apple, while Santa is a Specialist, and both workers help customers create music using Macs and iOS devices. The last section highlights an artist named Harriet who guides customers through live art demonstrations on an iPad.

At the bottom of the page Apple has more detailed explanations for its full-time and part-time roles, and provides links to find open positions near you. Of course, this is just a small slice of the overall Apple jobs website, which also provides information about Apple’s internal teams structure, more information on retail work, and internships for undergrads and grad students.

(Thanks, Jack!)

This article, “Apple Updates Retail Jobs Site to Highlight Creative Employees Who Bring Outside Passions to Their Roles” first appeared on MacRumors.com

Discuss this article in our forums

Apple has updated its jobs website with a new page detailing jobs at its retail stores, focusing on how workers can bring outside passions into positions like the Creative Pro, Specialist, and Technical Specialist.


For each role, Apple has highlighted a few people who work at its retail locations, accompanied by short videos related to the work each person does at their Apple store. The page is mainly focused on ways that workers can bring passions that they have in their daily lives to roles at Apple retail.

For example, one section focuses on a woman named Sujin, who is a photographer outside of Apple, and uses her skills to help teach various photography-related Today at Apple sessions as an Expert. "Apple really brings out the best in people" Sujin said, "And I want to give back to the community that uses these devices every single day."


There are also a few musicians who have found work at Apple retail. Chris is a Creative Pro for Apple, while Santa is a Specialist, and both workers help customers create music using Macs and iOS devices. The last section highlights an artist named Harriet who guides customers through live art demonstrations on an iPad.

At the bottom of the page Apple has more detailed explanations for its full-time and part-time roles, and provides links to find open positions near you. Of course, this is just a small slice of the overall Apple jobs website, which also provides information about Apple's internal teams structure, more information on retail work, and internships for undergrads and grad students.

(Thanks, Jack!)


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Apple Announces ‘Up Next Live’ Concerts for its Retail Stores, Featuring Artists Like Khalid and Lewis Capaldi

Apple recently announced a new series of live concerts that will be held in retail locations around the world this summer, under a new initiative called “Up Next Live.” All of the artists playing concerts are alumni of Apple Music‘s Up Next program, which highlights up-and-coming musicians.

For Up Next Live, this includes Khalid, Bad Bunny, Jessie Reyez, King Princess, Lewis Capaldi, Daniel Caesar, and Ashley McBryde (via MacGeneration).


The concerts will be held at places including Apple Union Square in San Francisco, Apple Champs-Élysés in Paris, Apple Carnegie Library in Washington, D.C., and Apple Michigan Avenue in Chicago. The event kicks off with Bad Bunny’s performance at Apple Piazza Liberty on July 9, and then one concert will be held each week through Khalid’s performance in Washington, D.C. on August 23.

This summer, seven of music’s brightest rising stars will play intimate after‑hours concerts at seven marquee Apple Store locations around the world. All of the artists are alumni of Apple Music’s Up Next program; some are on the brink of massive success, while others have already achieved it. Either way, you’ll never see them perform like this again.

To get into each concert, you’ll have to be 16 years of age or older, and register for tickets on Apple’s website. Tickets will be free but are subject to a random draw; those who win will gain one ticket for themselves and one for a guest. All ticket registration closes on July 3, so those interested should check out Apple’s ticketing site soon.

This article, “Apple Announces ‘Up Next Live’ Concerts for its Retail Stores, Featuring Artists Like Khalid and Lewis Capaldi” first appeared on MacRumors.com

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Apple recently announced a new series of live concerts that will be held in retail locations around the world this summer, under a new initiative called "Up Next Live." All of the artists playing concerts are alumni of Apple Music's Up Next program, which highlights up-and-coming musicians.

For Up Next Live, this includes Khalid, Bad Bunny, Jessie Reyez, King Princess, Lewis Capaldi, Daniel Caesar, and Ashley McBryde (via MacGeneration).


The concerts will be held at places including Apple Union Square in San Francisco, Apple Champs-Élysés in Paris, Apple Carnegie Library in Washington, D.C., and Apple Michigan Avenue in Chicago. The event kicks off with Bad Bunny's performance at Apple Piazza Liberty on July 9, and then one concert will be held each week through Khalid's performance in Washington, D.C. on August 23.
This summer, seven of music’s brightest rising stars will play intimate after‑hours concerts at seven marquee Apple Store locations around the world. All of the artists are alumni of Apple Music’s Up Next program; some are on the brink of massive success, while others have already achieved it. Either way, you’ll never see them perform like this again.
To get into each concert, you'll have to be 16 years of age or older, and register for tickets on Apple's website. Tickets will be free but are subject to a random draw; those who win will gain one ticket for themselves and one for a guest. All ticket registration closes on July 3, so those interested should check out Apple's ticketing site soon.


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Apple to Open Second Singapore Store at Jewel Changi Airport on July 13

Apple has announced that its second Singapore store is set to open at Jewel Changi Airport on Saturday, July 13 at 10.00 a.m.

Photo: Apple

The store has a prime location in Jewel, a new nature-themed entertainment and retail complex on the landside of Changi Airport, which is Singapore’s main airport.

Linked to three of its passenger terminals, Jewel features more than 280 shops across five stories, and boasts as its centerpiece the world’s tallest indoor waterfall – the 40-meter-tall Rain Vortex – cascading from a vaulted glass roof and surrounded by terraced gardens.

No other information, such the size of the Jewel store, has been provided by Apple. However, the company did reveal to Singapore-based The Straits Times that some brand new programming will be developed exclusively for visitors to the new Jewel store, such as The Magic of Jewel Changi Airport Photo Walk.

This photo walk is said to be around 500m and will allow attendees to explore Jewel’s attractions, such as its modern architecture, indoor gardens and its 40m waterfall. Attendees will learn how take photos or videos of these attractions using an iPhone or iPad.

Apple is said to be close to opening another new store in the country, at the Marina Bay Sands resort next to Singapore’s central business district. The dome-shaped store will be situated over water, connected to the luxurious resort with a walkway nestled amid palm trees. The site was previously occupied by night club Avalon.

Apple opened its first Singapore store in May 2017 at Knightsbridge mall in Orchard Road. Apple Orchard Road was also the first Apple store to open its doors in South-east Asia.

(Thanks, Chris!)

Related Roundup: Apple Stores

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Apple has announced that its second Singapore store is set to open at Jewel Changi Airport on Saturday, July 13 at 10.00 a.m.

Photo: Apple

The store has a prime location in Jewel, a new nature-themed entertainment and retail complex on the landside of Changi Airport, which is Singapore's main airport.

Linked to three of its passenger terminals, Jewel features more than 280 shops across five stories, and boasts as its centerpiece the world's tallest indoor waterfall – the 40-meter-tall Rain Vortex – cascading from a vaulted glass roof and surrounded by terraced gardens.

No other information, such the size of the Jewel store, has been provided by Apple. However, the company did reveal to Singapore-based The Straits Times that some brand new programming will be developed exclusively for visitors to the new Jewel store, such as The Magic of Jewel Changi Airport Photo Walk.
This photo walk is said to be around 500m and will allow attendees to explore Jewel's attractions, such as its modern architecture, indoor gardens and its 40m waterfall. Attendees will learn how take photos or videos of these attractions using an iPhone or iPad.

Apple is said to be close to opening another new store in the country, at the Marina Bay Sands resort next to Singapore's central business district. The dome-shaped store will be situated over water, connected to the luxurious resort with a walkway nestled amid palm trees. The site was previously occupied by night club Avalon.

Apple opened its first Singapore store in May 2017 at Knightsbridge mall in Orchard Road. Apple Orchard Road was also the first Apple store to open its doors in South-east Asia.

(Thanks, Chris!)

Related Roundup: Apple Stores

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Apple Retail Stores Now Selling One Drop Blood Glucose Monitor

A selection of Apple retail locations are now selling the One Drop Blood Glucose Monitor, reports CNBC. The One Drop Blood Glucose Monitor is designed to give people with diabetes a way to track blood sugar through the Health app.

Apple has long offered One Drop glucose monitoring products through its online store, but has recently transitioned to offering them up in some retail locations as part of what CNBC calls an expanded focus on the health space.


The introduction of OneDrop is a prime example of how Apple is breaking into the health space by selling consumer-oriented products and integrating the data from them in its Health app, making the iPhone and Apple Watch hubs for people’s personal health.

Apple CEO Tim Cook has said multiple times that he believes one of Apple’s major contributions to the world will be in the health space. “Apple’s most important contribution to mankind has been in health,” he said earlier this year.

Available for $70, the FDA-approved One Drop includes a Bluetooth-enabled blood glucose meter, a chrome lancing device, test strips, and a carrying case.

The blood glucose monitor can read results in approximately five seconds, transmitting the information to the One Drop app and the Apple Health app.

A limited number of Apple Stores are carrying the One Drop at the current time, but availability is going to expand to most Apple retail stores across the United States in July.

This article, “Apple Retail Stores Now Selling One Drop Blood Glucose Monitor” first appeared on MacRumors.com

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A selection of Apple retail locations are now selling the One Drop Blood Glucose Monitor, reports CNBC. The One Drop Blood Glucose Monitor is designed to give people with diabetes a way to track blood sugar through the Health app.

Apple has long offered One Drop glucose monitoring products through its online store, but has recently transitioned to offering them up in some retail locations as part of what CNBC calls an expanded focus on the health space.

The introduction of OneDrop is a prime example of how Apple is breaking into the health space by selling consumer-oriented products and integrating the data from them in its Health app, making the iPhone and Apple Watch hubs for people's personal health.
Apple CEO Tim Cook has said multiple times that he believes one of Apple's major contributions to the world will be in the health space. "Apple's most important contribution to mankind has been in health," he said earlier this year.

Available for $70, the FDA-approved One Drop includes a Bluetooth-enabled blood glucose meter, a chrome lancing device, test strips, and a carrying case.

The blood glucose monitor can read results in approximately five seconds, transmitting the information to the One Drop app and the Apple Health app.

A limited number of Apple Stores are carrying the One Drop at the current time, but availability is going to expand to most Apple retail stores across the United States in July.


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Apple Xinyi A13 Taipei Store Previewed Ahead of Official Opening This Saturday

Apple’s second retail store in Taiwan opens on Saturday, June 15, and today the company shared additional details of the kind of experience customers can expect when they enter Apple Xinyi A13.


Located in Taipei’s bustling Xinyi District on an tree-lined open-air plaza, the new store features signature Apple architecture not seen in Taiwan before, including a two-story, free-standing pavilion design with a carbon fiber reinforced roof, similar to Apple’s Chicago, Illinois store.

Entering through doors of the floor-to-ceiling glass facade, visitors will find the usual mix of Apple products and services on offer between the two stone pillars, and will be able to receive personalized technical support on their devices in Taiwan’s first Genius Grove, under a comfortable canopy of trees.


Visitors can also descend the two marble staircases to discover the store’s underground video-wall equipped Forum space, where artist-led Today at Apple sessions will be hosted on a daily basis for the first time in Taiwan. These will include sessions on art and design, photography, video, music, coding, app development and more.

The adjacent Xinyi A13 shopping mall is still being constructed by the Far Eastern Group but is expected to open in September, which will also allow visitors to enter the Apple store at basement level.


Apple says over half of the 155 team members at Apple Xinyi A13 come from stores across the region and collectively speak more than 10 languages. The company is also touting the store’s Creative Pros – “the liberal arts equivalent to Apple’s technical Geniuses” – who are experts in one or more areas of the arts and ready to pass along their knowledge to Apple users.

Apple Xinyi A13 opens Saturday at 10.00 a.m., and Apple is expecting big business at the new flagship store – nearly 4 million people have already visited the first Apple Store in Taiwan since Apple Taipei 101 opened almost two years ago.

This article, “Apple Xinyi A13 Taipei Store Previewed Ahead of Official Opening This Saturday” first appeared on MacRumors.com

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Apple's second retail store in Taiwan opens on Saturday, June 15, and today the company shared additional details of the kind of experience customers can expect when they enter Apple Xinyi A13.


Located in Taipei's bustling Xinyi District on an tree-lined open-air plaza, the new store features signature Apple architecture not seen in Taiwan before, including a two-story, free-standing pavilion design with a carbon fiber reinforced roof, similar to Apple's Chicago, Illinois store.

Entering through doors of the floor-to-ceiling glass facade, visitors will find the usual mix of Apple products and services on offer between the two stone pillars, and will be able to receive personalized technical support on their devices in Taiwan's first Genius Grove, under a comfortable canopy of trees.


Visitors can also descend the two marble staircases to discover the store's underground video-wall equipped Forum space, where artist-led Today at Apple sessions will be hosted on a daily basis for the first time in Taiwan. These will include sessions on art and design, photography, video, music, coding, app development and more.

The adjacent Xinyi A13 shopping mall is still being constructed by the Far Eastern Group but is expected to open in September, which will also allow visitors to enter the Apple store at basement level.


Apple says over half of the 155 team members at Apple Xinyi A13 come from stores across the region and collectively speak more than 10 languages. The company is also touting the store's Creative Pros – "the liberal arts equivalent to Apple's technical Geniuses" – who are experts in one or more areas of the arts and ready to pass along their knowledge to Apple users.

Apple Xinyi A13 opens Saturday at 10.00 a.m., and Apple is expecting big business at the new flagship store – nearly 4 million people have already visited the first Apple Store in Taiwan since Apple Taipei 101 opened almost two years ago.


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Taiwan’s Second Apple Retail Store Opening Soon in Xinyi District of Taipei

Apple has begun promoting the opening of its second retail store in Taiwan. Located right outside Taipei’s Xinyi A13 shopping mall on a tree-lined plaza, the standalone construction had promotional graphics installed on its temporary hoarding overnight.


The logo on display is a play on the word “Taipei” in Mandarin, with the Apple logo inserted into the first character. The slogan on the facade says “Creativity starts here, Apple Xinyi A13.”

From the outside, the building appears to be a single-story design, but likely conceals interior staircases leading down to an underground floor, with a thin carbon fiber roof held up by two stone pillars and a curved floor-to-ceiling glass facade, which would give it an affinity with Apple’s existing store in Chicago, Michigan.

The adjacent Xinyi A13 shopping mall is still being constructed by the Far Eastern Group but is expected to open in September, so there’s a chance the new Apple store will open to the public around the same time.

The new store is within 15 minutes’ walking distance of Apple’s first Taiwan store at Taipei 101 shopping mall in the Xinyi district, which opened in July 2017. Apple has reportedly confirmed that the opening of the new store won’t affect the operation of Apple Taipei 101.

(Thanks, Andrew!)

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Discuss this article in our forums

Apple has begun promoting the opening of its second retail store in Taiwan. Located right outside Taipei's Xinyi A13 shopping mall on a tree-lined plaza, the standalone construction had promotional graphics installed on its temporary hoarding overnight.


The logo on display is a play on the word "Taipei" in Mandarin, with the Apple logo inserted into the first character. The slogan on the facade says "Creativity starts here, Apple Xinyi A13."

From the outside, the building appears to be a single-story design, but likely conceals interior staircases leading down to an underground floor, with a thin carbon fiber roof held up by two stone pillars and a curved floor-to-ceiling glass facade, which would give it an affinity with Apple's existing store in Chicago, Michigan.

The adjacent Xinyi A13 shopping mall is still being constructed by the Far Eastern Group but is expected to open in September, so there's a chance the new Apple store will open to the public around the same time.

The new store is within 15 minutes' walking distance of Apple's first Taiwan store at Taipei 101 shopping mall in the Xinyi district, which opened in July 2017. Apple has reportedly confirmed that the opening of the new store won't affect the operation of Apple Taipei 101.

(Thanks, Andrew!)


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Angela Ahrendts Departing Apple in April, Deirdre O’Brien to Oversee Retail and People

Apple’s retail chief, Angela Ahrendts is set to leave Apple in April after spending five years at the company, Apple announced today.

Deirdre O’Brien, Apple’s current “Vice President of People,” is set to take Ahrendts’ place. O’Brien will be taking on new responsibilities for Apple’s retail and online stores in her expanded role as Senior Vice President of Retail and People, reporting directly to Apple CEO Tim Cook.


That’s not quite the same role that Ahrendts currently holds as Apple’s Senior Vice President of Retail. O’Brien will focus on the connection between the customer and the people, and the processes that serve them.

In her new role as retail leader, she will also lead the People team and will oversee all People-related functions, including talent development and Apple University, recruiting, employee relations and experience, business partnership, benefits, compensation, and inclusion and diversity.

“At Apple, we believe our soul is our people, and Deirdre understands the qualities and strengths of our team better than anyone,” said Tim Cook, Apple’s CEO. “For more than three decades, she has helped keep Apple focused on serving customers and enriching lives. She’s an exceptional leader and she’s been a vital partner to our retail teams around the world since the very beginning. I am thrilled to work alongside Deirdre in her new role, and I know our 70,000 retail employees will be, too.”

In a statement, O’Brien said that she is looking forward to working with Apple’s retail teams moving forward.

“People come to Apple to do the best work of their lives, and our retail teams show their passion every day, in every interaction, all around the world,” said Deirdre O’Brien, senior vice president of Retail + People. “It is the opportunity of a lifetime to work with, and learn from, such a talented, diverse and imaginative team. I am looking forward to this journey, and to continuing the important work of the People team in supporting all of Apple’s amazing employees.”

According to Apple, Ahrendts is leaving the company for “new personal and professional pursuits.” She first joined Apple in 2014 and has headed up Apple’s retail initiatives since then, overseeing the launch of redesigned Apple Stores and customer experiences that have been rolling out across the world over the course of the last few years.

Ahrendts was formerly the Chief Executive Officer of well-known fashion company Burberry, and prior to that role, she held positions at Liz Claiborne and Donna Karan. Cook said that Ahrendts has been “inspiring and energizing” for Apple’s retail teams, and that Apple wishes her the “very best.”

Ahrendts said that the five years she spent at Apple were the most “stimulating, challenging, and fulfilling” of her career.

“The last five years have been the most stimulating, challenging and fulfilling of my career. Through the teams’ collective efforts, Retail has never been stronger or better positioned to make an even greater contribution for Apple,” said Angela Ahrendts, senior vice president of Retail. “I feel there is no better time to pass the baton to Deirdre, one of Apple’s strongest executives. I look forward to watching how this amazing team, under her leadership, will continue to change the world one person and one community at a time.”

As O’Brien takes over for Ahrendts, Apple has more than 35 online stores around the world and 506 retail locations across five continents. Apple recently rolled out an expanded series of “Today at Apple” workshops and classes, another initiative begun under Ahrendts.

Related Roundup: Apple Stores

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Apple's retail chief, Angela Ahrendts is set to leave Apple in April after spending five years at the company, Apple announced today.

Deirdre O'Brien, Apple's current "Vice President of People," is set to take Ahrendts' place. O'Brien will be taking on new responsibilities for Apple's retail and online stores in her expanded role as Senior Vice President of Retail and People, reporting directly to Apple CEO Tim Cook.


That's not quite the same role that Ahrendts currently holds as Apple's Senior Vice President of Retail. O'Brien will focus on the connection between the customer and the people, and the processes that serve them.

In her new role as retail leader, she will also lead the People team and will oversee all People-related functions, including talent development and Apple University, recruiting, employee relations and experience, business partnership, benefits, compensation, and inclusion and diversity.
"At Apple, we believe our soul is our people, and Deirdre understands the qualities and strengths of our team better than anyone," said Tim Cook, Apple's CEO. "For more than three decades, she has helped keep Apple focused on serving customers and enriching lives. She's an exceptional leader and she's been a vital partner to our retail teams around the world since the very beginning. I am thrilled to work alongside Deirdre in her new role, and I know our 70,000 retail employees will be, too."
In a statement, O'Brien said that she is looking forward to working with Apple's retail teams moving forward.
"People come to Apple to do the best work of their lives, and our retail teams show their passion every day, in every interaction, all around the world," said Deirdre O'Brien, senior vice president of Retail + People. "It is the opportunity of a lifetime to work with, and learn from, such a talented, diverse and imaginative team. I am looking forward to this journey, and to continuing the important work of the People team in supporting all of Apple's amazing employees."
According to Apple, Ahrendts is leaving the company for "new personal and professional pursuits." She first joined Apple in 2014 and has headed up Apple's retail initiatives since then, overseeing the launch of redesigned Apple Stores and customer experiences that have been rolling out across the world over the course of the last few years.

Ahrendts was formerly the Chief Executive Officer of well-known fashion company Burberry, and prior to that role, she held positions at Liz Claiborne and Donna Karan. Cook said that Ahrendts has been "inspiring and energizing" for Apple's retail teams, and that Apple wishes her the "very best."

Ahrendts said that the five years she spent at Apple were the most "stimulating, challenging, and fulfilling" of her career.
"The last five years have been the most stimulating, challenging and fulfilling of my career. Through the teams' collective efforts, Retail has never been stronger or better positioned to make an even greater contribution for Apple," said Angela Ahrendts, senior vice president of Retail. "I feel there is no better time to pass the baton to Deirdre, one of Apple's strongest executives. I look forward to watching how this amazing team, under her leadership, will continue to change the world one person and one community at a time."
As O'Brien takes over for Ahrendts, Apple has more than 35 online stores around the world and 506 retail locations across five continents. Apple recently rolled out an expanded series of "Today at Apple" workshops and classes, another initiative begun under Ahrendts.

Related Roundup: Apple Stores

This article, "Angela Ahrendts Departing Apple in April, Deirdre O'Brien to Oversee Retail and People" first appeared on MacRumors.com

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Angela Ahrendts Discusses Apple’s Experiential Retail Strategy in New Interview

In a new interview with Vogue Business this week, Apple retail chief Angela Ahrendts has talked about Apple’s approach to “experiential” retail. Namely, Ahrendts discussed Apple’s ongoing expansion of Today at Apple sessions, which transform the company’s retail stores into communal spaces for classes, how-to sessions, photo tours, and more.

Inside the new Apple retail location in Washington, D.C. via Amy Harrity/Vogue Business

The interview took place near Carnegie Library in Washington, D.C., where Apple’s next major retail store will open soon. Ahrendts explained that the location will become a community hub for the area, including field trips for local schools and off-site walking tours of the nearby sites in Washington, D.C., teaching attendees how to capture the best photos on iPhone or sketch landmarks on iPad.

Ahrendts remarked that Apple’s goal is to continue the vision for retail that began with Apple co-founder Steve Jobs.

“Steve told the teams when he opened retail 18 years ago, ‘Your job is not to sell, your job is to enrich their lives and always through the lens of education.’”

“I think as humans we still need gathering places,” Ahrendts says. “And when you are serving digital natives, the thing they long for more than anything is human connection. Eye contact.”

To manage an employee network of 70,000 people, each retail worker starts their day using an app called Hello, including briefings on important matters for the day with videos from Ahrendts and her team. There’s also a partner app, Loop, that acts as an internal social network for staff members.

The retail chief said this internal communication between Apple and its retail employees is critical, and what’s missing from a lot of other brands.

“We use auto-translate and everybody in the world can see what Tom in Regent Street is doing. It’s a huge unlock, just getting all the stores to talk to one another.”

“Many retailers have become so big they’re removed from their own employees. They are lucky if they keep more than 20 per cent every year. We keep nearly 90 per cent of our full-time employees. We moved 20 per cent of the people in retail last year – they got promoted, took on new positions.”

This Spring will mark the two year anniversary of Today at Apple sessions, which began expanding worldwide in May 2017. Ahrendts spearheaded the launch, kicking off the transformation of traditional Apple retail stores into “modern-day town squares” and hubs of education. Before the debut of Today at Apple, the company hinted at its upcoming retail changes by dropping the word “Store” from the Apple Store branding.

In the article, Vogue Business pointed out that since 2017 nearly 10,000 brick-and-mortar stores in the United States have closed, and analysts predict one in four U.S. malls will be out of business by 2022. Ahrendts explained that Apple’s approach is “very different…from traditional retailers,” because the company focuses on the effect of its branding on customers over profitability.

“One of the things we’ve had to do at Apple is to stop looking at everything on a linear basis,” she said. “You can’t just look at the profitability of one store or the profitability of one app or the online business. You have to put it all together: one customer, one brand.” According to Ahrendts, “The tragedy in retail” for other brands is that they are too focused on numbers instead of focusing on and investing in their own employees, “and in that environment, big isn’t always good.”

You can check out the rest of the Vogue Business interview right here.

This article, “Angela Ahrendts Discusses Apple’s Experiential Retail Strategy in New Interview” first appeared on MacRumors.com

Discuss this article in our forums

In a new interview with Vogue Business this week, Apple retail chief Angela Ahrendts has talked about Apple's approach to "experiential" retail. Namely, Ahrendts discussed Apple's ongoing expansion of Today at Apple sessions, which transform the company's retail stores into communal spaces for classes, how-to sessions, photo tours, and more.

Inside the new Apple retail location in Washington, D.C. via Amy Harrity/Vogue Business

The interview took place near Carnegie Library in Washington, D.C., where Apple's next major retail store will open soon. Ahrendts explained that the location will become a community hub for the area, including field trips for local schools and off-site walking tours of the nearby sites in Washington, D.C., teaching attendees how to capture the best photos on iPhone or sketch landmarks on iPad.

Ahrendts remarked that Apple's goal is to continue the vision for retail that began with Apple co-founder Steve Jobs.
“Steve told the teams when he opened retail 18 years ago, ‘Your job is not to sell, your job is to enrich their lives and always through the lens of education.’”

“I think as humans we still need gathering places,” Ahrendts says. “And when you are serving digital natives, the thing they long for more than anything is human connection. Eye contact.”
To manage an employee network of 70,000 people, each retail worker starts their day using an app called Hello, including briefings on important matters for the day with videos from Ahrendts and her team. There's also a partner app, Loop, that acts as an internal social network for staff members.

The retail chief said this internal communication between Apple and its retail employees is critical, and what's missing from a lot of other brands.
“We use auto-translate and everybody in the world can see what Tom in Regent Street is doing. It’s a huge unlock, just getting all the stores to talk to one another.”

“Many retailers have become so big they’re removed from their own employees. They are lucky if they keep more than 20 per cent every year. We keep nearly 90 per cent of our full-time employees. We moved 20 per cent of the people in retail last year – they got promoted, took on new positions.”
This Spring will mark the two year anniversary of Today at Apple sessions, which began expanding worldwide in May 2017. Ahrendts spearheaded the launch, kicking off the transformation of traditional Apple retail stores into "modern-day town squares" and hubs of education. Before the debut of Today at Apple, the company hinted at its upcoming retail changes by dropping the word "Store" from the Apple Store branding.

In the article, Vogue Business pointed out that since 2017 nearly 10,000 brick-and-mortar stores in the United States have closed, and analysts predict one in four U.S. malls will be out of business by 2022. Ahrendts explained that Apple's approach is "very different...from traditional retailers," because the company focuses on the effect of its branding on customers over profitability.

"One of the things we've had to do at Apple is to stop looking at everything on a linear basis," she said. "You can't just look at the profitability of one store or the profitability of one app or the online business. You have to put it all together: one customer, one brand." According to Ahrendts, "The tragedy in retail" for other brands is that they are too focused on numbers instead of focusing on and investing in their own employees, "and in that environment, big isn’t always good."

You can check out the rest of the Vogue Business interview right here.


This article, "Angela Ahrendts Discusses Apple's Experiential Retail Strategy in New Interview" first appeared on MacRumors.com

Discuss this article in our forums