iPhone 13 Batteries Positively Excel at Video Streaming Compared to iPhone 12

Apple has made much of its iPhone 13 battery life improvements, noting for example that the 13 Pro Max offers the longest battery life ever in an iPhone. However, when you look at Apple’s own battery comparisons versus the iPhone 12 lineup, it’s the streaming video performance that the company has eked out of its new smartphones that really stands out.

  • iPhone 12 mini: 10 hours
  • iPhone 12: 11 hours
  • iPhone 12 Pro: 11 hours
  • iPhone 12 Pro Max: 12 hours

  • iPhone 13 Mini: 13 hours
  • iPhone 13: 19 hours
  • iPhone 13 Pro: 20 hours
  • iPhone 13 Pro Max: 25 hours

The iPhone 13 lineup features new low-power displays, a more efficient A15 chip, larger batteries, and more power-efficient components, all of which make for dramatic improvements when streaming, as the numbers above show.

For example, Apple claims that when streaming video, the iPhone 13 Pro and Pro Max last nine hours and 13 hours longer than last year’s equivalent models, respectively. Taking the same metric, the battery in the iPhone 13 mini manages 13 hours, which is longer than even the iPhone 12 Pro Max.

With video streaming services so ubiquitous these days, not to mention Apple TV+ (and obliquely, Fitness+), Apple has clearly factored the computations involved into the power optimizations that it has achieved through the tight integration of its hardware and software.

Of course, battery life varies by use case and many other factors, so actual results will vary, but if they’re anything near what Apple is claiming, binge-watching your favorite show should be a cinch on these latest devices.

(H/T to Jack for pointing this out!)

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Apple has made much of its iPhone 13 battery life improvements, noting for example that the 13 Pro Max offers the longest battery life ever in an iPhone. However, when you look at Apple's own battery comparisons versus the iPhone 12 lineup, it's the streaming video performance that the company has eked out of its new smartphones that really stands out.

  • iPhone 12 mini: 10 hours

  • iPhone 12: 11 hours

  • iPhone 12 Pro: 11 hours

  • iPhone 12 Pro Max: 12 hours


  • iPhone 13 Mini: 13 hours

  • iPhone 13: 19 hours

  • iPhone 13 Pro: 20 hours

  • iPhone 13 Pro Max: 25 hours
The iPhone 13 lineup features new low-power displays, a more efficient A15 chip, larger batteries, and more power-efficient components, all of which make for dramatic improvements when streaming, as the numbers above show.

For example, Apple claims that when streaming video, the iPhone 13 Pro and Pro Max last nine hours and 13 hours longer than last year's equivalent models, respectively. Taking the same metric, the battery in the iPhone 13 mini manages 13 hours, which is longer than even the iPhone 12 Pro Max.

With video streaming services so ubiquitous these days, not to mention Apple TV+ (and obliquely, Fitness+), Apple has clearly factored the computations involved into the power optimizations that it has achieved through the tight integration of its hardware and software.

Of course, battery life varies by use case and many other factors, so actual results will vary, but if they're anything near what Apple is claiming, binge-watching your favorite show should be a cinch on these latest devices.

(H/T to Jack for pointing this out!)
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AppleCare+ Now Covers Cracked Back Glass on iPhone 12 and iPhone 13 Models for Reduced $29 Fee

Apple today indicated that “back-glass only” damage on iPhone 12 and iPhone 13 models is now eligible for repair under AppleCare+ for a reduced fee of $29 in the United States, $39 in Canada, £25 in the UK, or the equivalent in other countries.



Prior to this change, cracked or damaged back glass on an iPhone 12 cost $99 to be repaired if the device was covered by an AppleCare+ plan.

In order to qualify for the $29 repair, the iPhone must be covered by AppleCare+ and have no additional damage beyond the damaged back glass that would prevent Apple from replacing the back glass, such as a bent or dented enclosure. However, if the iPhone has damage to both the screen and the back glass, but no additional damage, Apple or an Apple Authorized Service Provider can repair the device for a total of $58 in fees.

Back glass repairs at the reduced rate are not available on models older than the iPhone 12, according to Apple. More details are available on the iPhone Repair and Service website and in the newly updated AppleCare+ terms and conditions.

Related Roundups: iPhone 12, iPhone 12 Pro, iPhone 13
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Apple today indicated that "back-glass only" damage on iPhone 12 and iPhone 13 models is now eligible for repair under AppleCare+ for a reduced fee of $29 in the United States, $39 in Canada, £25 in the UK, or the equivalent in other countries.


Prior to this change, cracked or damaged back glass on an iPhone 12 cost $99 to be repaired if the device was covered by an AppleCare+ plan.

In order to qualify for the $29 repair, the iPhone must be covered by AppleCare+ and have no additional damage beyond the damaged back glass that would prevent Apple from replacing the back glass, such as a bent or dented enclosure. However, if the iPhone has damage to both the screen and the back glass, but no additional damage, Apple or an Apple Authorized Service Provider can repair the device for a total of $58 in fees.

Back glass repairs at the reduced rate are not available on models older than the iPhone 12, according to Apple. More details are available on the iPhone Repair and Service website and in the newly updated AppleCare+ terms and conditions.
Related Roundups: iPhone 12, iPhone 12 Pro, iPhone 13
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Apple Warns Vibrations Like Those From High-Power Motorcycle Engines Can Harm iPhone Cameras

Apple today published a new support document warning iPhone users that the cameras on their devices can be damaged by exposure to certain vibrational frequencies such as those generated by high-power motorcycle engines.

iPhone 12 cameras

‌iPhone‌ camera lenses with optical image stabilization (OIS) or closed-loop autofocus (AF) are susceptible to this damage due to their use of gyroscopes and/or magnetic sensors to help compensate for movement and vibration when shooting photos or video.

The OIS and closed-loop AF systems in iPhone are designed for durability. However, as is the case with many consumer electronics that include systems like OIS, long-term direct exposure to high-amplitude vibrations within certain frequency ranges may degrade the performance of these systems and lead to reduced image quality for photos and videos. It is recommended to avoid exposing your iPhone to extended high-amplitude vibrations.

Due to this risk, Apple recommends that users not attach their iPhones directly to the chassis or handlebars of such motorcycles, as direct transmission of vibrations can be intense. Apple even recommends that users mounting their devices to lower-powered devices like mopeds and electric scooters at least use a vibration-dampening mount to minimize the chances of any damage.

First ride on the motorcycle and I think I toasted the camera in my iPhone.

8 miles. Crappy design.

— James Chadbourne (@mack505) September 4, 2021

It is unclear whether there is a specific reason Apple has posted the document at this time, but there have been a number of reports on discussion forums and other venues over the years about damage caused in such scenarios, including on mountain bikes.

Apple has previously warned that OIS and closed-loop AF systems can similarly suffer from magnetic interference that degrades camera performance when used with certain ‌iPhone‌ accessories, although magnet-related issues tend to be temporary and can be remedied by simply removing the accessories. Vibrations can more easily result in permanent damage to the systems.

All ‌iPhone‌ models from the ‌iPhone‌ 7 onward, as well as the ‌iPhone‌ 6 Plus and ‌iPhone‌ 6s Plus, have OIS and/or closed-loop AF and are potentially affected.

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Apple today published a new support document warning iPhone users that the cameras on their devices can be damaged by exposure to certain vibrational frequencies such as those generated by high-power motorcycle engines.

iPhone 12 cameras
‌iPhone‌ camera lenses with optical image stabilization (OIS) or closed-loop autofocus (AF) are susceptible to this damage due to their use of gyroscopes and/or magnetic sensors to help compensate for movement and vibration when shooting photos or video.
The OIS and closed-loop AF systems in iPhone are designed for durability. However, as is the case with many consumer electronics that include systems like OIS, long-term direct exposure to high-amplitude vibrations within certain frequency ranges may degrade the performance of these systems and lead to reduced image quality for photos and videos. It is recommended to avoid exposing your iPhone to extended high-amplitude vibrations.
Due to this risk, Apple recommends that users not attach their iPhones directly to the chassis or handlebars of such motorcycles, as direct transmission of vibrations can be intense. Apple even recommends that users mounting their devices to lower-powered devices like mopeds and electric scooters at least use a vibration-dampening mount to minimize the chances of any damage.


It is unclear whether there is a specific reason Apple has posted the document at this time, but there have been a number of reports on discussion forums and other venues over the years about damage caused in such scenarios, including on mountain bikes.

Apple has previously warned that OIS and closed-loop AF systems can similarly suffer from magnetic interference that degrades camera performance when used with certain ‌iPhone‌ accessories, although magnet-related issues tend to be temporary and can be remedied by simply removing the accessories. Vibrations can more easily result in permanent damage to the systems.

All ‌iPhone‌ models from the ‌iPhone‌ 7 onward, as well as the ‌iPhone‌ 6 Plus and ‌iPhone‌ 6s Plus, have OIS and/or closed-loop AF and are potentially affected.
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Apple Launches ‘No Sound’ Repair Program for iPhone 12 and 12 Pro Models

Apple today announced the launch of a new service program that addresses an issue that can cause some iPhone 12 and 12 Pro devices to experience sound issues.



According to Apple, a “very small percentage” of ‌iPhone 12‌ and 12 Pro models may experience sound problems because of a component that can fail on the receiver module. Affected devices were manufactured between October 2020 and April 2021.

‌iPhone 12‌ and 12 Pro owners who have a device that does not emit sound from the receiver when making or receiving phone calls may be eligible for free service. iPhone 12 mini and iPhone 12 Pro Max models are not affected and are not part of the service program.

Those who have an iPhone experiencing issues can make an appointment at an Apple retail location, or find an Apple Authorized Service Provider. Apple Support can also be contacted to arrange a mail-in repair.

‌iPhone 12‌ or 12 Pro models that have damage that impairs the ability to complete the repair, like a cracked screen, will need to have that issue fixed prior to receiving service. Apple says the repair program covers affected ‌iPhone 12‌ or 12 Pro devices for two years after the first retail sale of the device.

Related Roundups: iPhone 12, iPhone 12 Pro
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Apple today announced the launch of a new service program that addresses an issue that can cause some iPhone 12 and 12 Pro devices to experience sound issues.


According to Apple, a "very small percentage" of ‌iPhone 12‌ and 12 Pro models may experience sound problems because of a component that can fail on the receiver module. Affected devices were manufactured between October 2020 and April 2021.

‌iPhone 12‌ and 12 Pro owners who have a device that does not emit sound from the receiver when making or receiving phone calls may be eligible for free service. iPhone 12 mini and iPhone 12 Pro Max models are not affected and are not part of the service program.

Those who have an iPhone experiencing issues can make an appointment at an Apple retail location, or find an Apple Authorized Service Provider. Apple Support can also be contacted to arrange a mail-in repair.

‌iPhone 12‌ or 12 Pro models that have damage that impairs the ability to complete the repair, like a cracked screen, will need to have that issue fixed prior to receiving service. Apple says the repair program covers affected ‌iPhone 12‌ or 12 Pro devices for two years after the first retail sale of the device.
Related Roundups: iPhone 12, iPhone 12 Pro
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Deals: Woot Opens New Sale on Refurbished iPhone 12 Models and Apple MagSafe Charger

Woot today is offering a sale on refurbished iPhone 12 models, as well as a record low price on the MagSafe Charger. Starting with that accessory, you can get it for $27.99 on Woot, down from $39.00.

Note: MacRumors is an affiliate partner with Woot. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

This beats Amazon’s current sale on the MagSafe Charger by about $6, and is a new all-time low price for the accessory at any retailer. This is a brand new version of the MagSafe Charger and it comes with a one year Apple limited warranty.

Secondly, you’ll find refurbished models of the iPhone 12 mini, iPhone 12 Pro, iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max all on sale today. iPhone 12 mini prices start at $569.99 for 64GB, down from $729.00.

For the iPhone 12 Pro, you’ll find the 128GB model priced at $939.99, down from $999.00. There are also 256GB and 512GB models on sale for $1,039.99 and $1,179.99 respectively.

These unlocked iPhones all come with a 90 day Woot limited warranty. They’ve been inspected and are guaranteed to come with minimal cosmetic damage, and Woot has also put each through a full diagnostic test to ensure like-new functionality.

Head to our full Deals Roundup to get caught up with all of the latest deals and discounts that we’ve been tracking over the past week.

Related Roundups: Apple Deals, iPhone 12, iPhone 12 Pro
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Woot today is offering a sale on refurbished iPhone 12 models, as well as a record low price on the MagSafe Charger. Starting with that accessory, you can get it for $27.99 on Woot, down from $39.00.

Note: MacRumors is an affiliate partner with Woot. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

This beats Amazon's current sale on the MagSafe Charger by about $6, and is a new all-time low price for the accessory at any retailer. This is a brand new version of the MagSafe Charger and it comes with a one year Apple limited warranty.



Secondly, you'll find refurbished models of the iPhone 12 mini, iPhone 12 Pro, iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max all on sale today. iPhone 12 mini prices start at $569.99 for 64GB, down from $729.00.



For the iPhone 12 Pro, you'll find the 128GB model priced at $939.99, down from $999.00. There are also 256GB and 512GB models on sale for $1,039.99 and $1,179.99 respectively.

These unlocked iPhones all come with a 90 day Woot limited warranty. They've been inspected and are guaranteed to come with minimal cosmetic damage, and Woot has also put each through a full diagnostic test to ensure like-new functionality.

Head to our full Deals Roundup to get caught up with all of the latest deals and discounts that we've been tracking over the past week.
Related Roundups: Apple Deals, iPhone 12, iPhone 12 Pro
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Deals: Verizon’s Back To School Event Includes Savings on iPhone 12, Apple Watch Series 6, and More

Verizon is offering a wide selection of discounts on iPhones, Apple Watches, and select accessories at notable discounts this week, as part of its overall back to school sale event.

Note: MacRumors is an affiliate partner with Verizon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Starting with an older model iPhone, you can get the 64GB iPhone 11 at no cost with an eligible Unlimited plan and a new line of service. The iPhone 11 is available in six colors at this price, including Purple, Black, Green, White, Yellow, and Red.

If you’d prefer the latest models, Verizon’s back to school sale is offering up to $800 off select smartphones with a trade-in. Additionally, if you switch to Verizon you can get up to $500 more off the price of the device. This sale covers the iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max, as well as the newest Samsung Galaxy devices.

With all of these iPhone sales, you can get a combo deal with an Apple Watch as well. If you buy an eligible smartphone on a 24 monthly payment plan, you can get up to $150 worth of promo credit applied to an Apple Watch plan over 24 months. If you buy two Apple Watch models, you can get up to $250 in promo credit applied to your account over 24 months.

Lastly, Verizon is still discounting a collection of Apple accessories as we enter the new week, including the the new Siri Remote for $49.97, down from $59.00; and the 2021 11-inch iPad Pro Magic Keyboard at $239.19, down from $299.00. These two sales represent record low discounts for these accessories.

Head to our full Deals Roundup to get caught up with all of the latest deals and discounts that we’ve been tracking over the past week.

Related Roundups: Apple Deals, iPhone 12, iPhone 12 Pro
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Verizon is offering a wide selection of discounts on iPhones, Apple Watches, and select accessories at notable discounts this week, as part of its overall back to school sale event.

Note: MacRumors is an affiliate partner with Verizon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Starting with an older model iPhone, you can get the 64GB iPhone 11 at no cost with an eligible Unlimited plan and a new line of service. The iPhone 11 is available in six colors at this price, including Purple, Black, Green, White, Yellow, and Red.



If you'd prefer the latest models, Verizon's back to school sale is offering up to $800 off select smartphones with a trade-in. Additionally, if you switch to Verizon you can get up to $500 more off the price of the device. This sale covers the iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max, as well as the newest Samsung Galaxy devices.

With all of these iPhone sales, you can get a combo deal with an Apple Watch as well. If you buy an eligible smartphone on a 24 monthly payment plan, you can get up to $150 worth of promo credit applied to an Apple Watch plan over 24 months. If you buy two Apple Watch models, you can get up to $250 in promo credit applied to your account over 24 months.

Lastly, Verizon is still discounting a collection of Apple accessories as we enter the new week, including the the new Siri Remote for $49.97, down from $59.00; and the 2021 11-inch iPad Pro Magic Keyboard at $239.19, down from $299.00. These two sales represent record low discounts for these accessories.

Head to our full Deals Roundup to get caught up with all of the latest deals and discounts that we've been tracking over the past week.
Related Roundups: Apple Deals, iPhone 12, iPhone 12 Pro
Related Forum: iPhone

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iPhone 12 Depreciates Less Than iPhone 11, Study Finds

iPhone 12 models have held their value better than iPhone 11 models did after the same amount of time, according to a new report by SellCell.



During the six months following launch, the ‌iPhone 12‌ models lost on average 34.5 percent of their value, while during the same period after the launch of the ‌iPhone 11‌ lineup, ‌iPhone 11‌ models lost 43.8 percent of their value. This means that ‌iPhone 12‌ models are currently holding their value 9.3 percent better than the ‌iPhone 11‌ models did during the six months after launch.

Although the launch of the ‌iPhone 12‌ prompted the ‌iPhone 11‌ models to lose eight percent of their value in three months and ten percent of their value within nine months, the ‌iPhone 11‌ models are now steadying in their depreciation.

Out of the ‌iPhone 11‌, ‌iPhone 11‌ Pro, and iPhone 11 Pro Max, the ‌iPhone 11‌ has depreciated the least with a loss of only 31.7 percent, despite being the least expensive model. This is 17.5 percent less depreciation than the ‌iPhone 11‌ Pro and nine percent less depreciation than the average across all three handsets.



Throughout the 21 months since its launch, the ‌iPhone 11‌ still performed best, having lost 49.1 percent of its value overall. The ‌iPhone 11‌ Pro, on the other hand, was the worst performer, losing 56.9 percent of its value in the 21 months since its launch.

In the ‌iPhone 12‌ lineup, the iPhone 12 mini depreciated the most, losing 41 percent of its value after six months. This is almost nine percent more depreciation on average than the other devices evaluated, perhaps indicating reduced demand. Even so, each of the ‌iPhone 12‌ models recovered value. The iPhone 12 Pro Max lost 49.2 percent in month one, but by month six, the handset recovered 20.3 percent of its MSRP.



Overall, both the ‌iPhone 11‌ and ‌iPhone 12‌ series of devices lost 40 to 50 percent of their value within the first four weeks of launch on average. The iPhone is still by far the best smartphone for value retention regardless of the exact model. For example, a previous study has shown the ‌iPhone 12‌ holds its value 20 percent better than the Samsung Galaxy S21.

Related Roundups: iPhone 11, iPhone 12, iPhone 12 Pro
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iPhone 12 models have held their value better than iPhone 11 models did after the same amount of time, according to a new report by SellCell.


During the six months following launch, the ‌iPhone 12‌ models lost on average 34.5 percent of their value, while during the same period after the launch of the ‌iPhone 11‌ lineup, ‌iPhone 11‌ models lost 43.8 percent of their value. This means that ‌iPhone 12‌ models are currently holding their value 9.3 percent better than the ‌iPhone 11‌ models did during the six months after launch.

Although the launch of the ‌iPhone 12‌ prompted the ‌iPhone 11‌ models to lose eight percent of their value in three months and ten percent of their value within nine months, the ‌iPhone 11‌ models are now steadying in their depreciation.

Out of the ‌iPhone 11‌, ‌iPhone 11‌ Pro, and iPhone 11 Pro Max, the ‌iPhone 11‌ has depreciated the least with a loss of only 31.7 percent, despite being the least expensive model. This is 17.5 percent less depreciation than the ‌iPhone 11‌ Pro and nine percent less depreciation than the average across all three handsets.


Throughout the 21 months since its launch, the ‌iPhone 11‌ still performed best, having lost 49.1 percent of its value overall. The ‌iPhone 11‌ Pro, on the other hand, was the worst performer, losing 56.9 percent of its value in the 21 months since its launch.

In the ‌iPhone 12‌ lineup, the iPhone 12 mini depreciated the most, losing 41 percent of its value after six months. This is almost nine percent more depreciation on average than the other devices evaluated, perhaps indicating reduced demand. Even so, each of the ‌iPhone 12‌ models recovered value. The iPhone 12 Pro Max lost 49.2 percent in month one, but by month six, the handset recovered 20.3 percent of its MSRP.


Overall, both the ‌iPhone 11‌ and ‌iPhone 12‌ series of devices lost 40 to 50 percent of their value within the first four weeks of launch on average. The iPhone is still by far the best smartphone for value retention regardless of the exact model. For example, a previous study has shown the ‌iPhone 12‌ holds its value 20 percent better than the Samsung Galaxy S21.
Related Roundups: iPhone 11, iPhone 12, iPhone 12 Pro
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iPhone 12 Pro Max Seeing Strong Demand in U.S. as Consumer Spending Rises

The latest research from Consumer Intelligence Research Partners (CIRP) shows that all four iPhone 12 models accounted for 63% of total iPhone sales in the United States in the quarter ending June 2021.



The highest-end iPhone 12 Pro Max tied with the year-old iPhone 11 for the largest share of any single model at 23%, while the iPhone 12 mini and iPhone XR had the smallest share, each at 5%, according to CIRP. As pandemic-related restrictions ease in the United States, the Chicago-based research firm said increased consumer spending correlated with consumers shifting to more expensive iPhone models.

“Apple did very well as it emerged from the COVID-19 pandemic,” said Josh Lowitz, a CIRP co-founder. “Increased consumer spending correlated with consumers shifting to more expensive iPhone models as they retired older phones and shopped more at Apple’s own retail locations to buy those iPhones.”



The shift to more expensive models resulted in the iPhone’s average selling price in the United States rising to $869 in the June 2021 quarter, added Lowitz.

The research note also indicates that Apple experienced a significant increase in iPhone sales through its retail operations, including both physical stores and online. In the June 2021 quarter, 27% of iPhone sales in the United States were completed through Apple, compared to a previous high of 21% in September 2020, according to CIRP.

CIRP bases its findings on its survey of 500 customers in the United States who purchased an iPhone, iPad, Mac, or Apple Watch in the April-June 2021 period.

Related Roundups: iPhone 12, iPhone 12 Pro
Tag: CIRP
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The latest research from Consumer Intelligence Research Partners (CIRP) shows that all four iPhone 12 models accounted for 63% of total iPhone sales in the United States in the quarter ending June 2021.


The highest-end iPhone 12 Pro Max tied with the year-old iPhone 11 for the largest share of any single model at 23%, while the iPhone 12 mini and iPhone XR had the smallest share, each at 5%, according to CIRP. As pandemic-related restrictions ease in the United States, the Chicago-based research firm said increased consumer spending correlated with consumers shifting to more expensive iPhone models.

"Apple did very well as it emerged from the COVID-19 pandemic," said Josh Lowitz, a CIRP co-founder. "Increased consumer spending correlated with consumers shifting to more expensive iPhone models as they retired older phones and shopped more at Apple's own retail locations to buy those iPhones."


The shift to more expensive models resulted in the iPhone's average selling price in the United States rising to $869 in the June 2021 quarter, added Lowitz.

The research note also indicates that Apple experienced a significant increase in iPhone sales through its retail operations, including both physical stores and online. In the June 2021 quarter, 27% of iPhone sales in the United States were completed through Apple, compared to a previous high of 21% in September 2020, according to CIRP.

CIRP bases its findings on its survey of 500 customers in the United States who purchased an iPhone, iPad, Mac, or Apple Watch in the April-June 2021 period.
Related Roundups: iPhone 12, iPhone 12 Pro
Tag: CIRP
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iPhone 12 Passes 100 Million Sales in First Super-Cycle Since iPhone 6

The iPhone 12 series has now sold over 100 million units and powered the first iPhone sales super-cycle since the launch of the ‌iPhone‌ 6, according to Counterpoint Research.



The ‌iPhone 12‌ lineup passed 100 million sales in April, meaning that the devices achieved the landmark figure within seven months of its launch. By comparison, this is two months earlier than the iPhone 11 series that launched in 2019, and almost the same as the ‌iPhone‌ 6, which powered a sales volume super-cycle around the 4G transition in 2014 and 2015. This means that the ‌iPhone 12‌ series is the first volume super-cycle ‌iPhone‌ in six generations of the device.

Counterpoint analysis explained that in the case of the ‌iPhone‌ 6 series, sales were supported by pent-up demand for bigger-screen iPhones, while for the ‌iPhone 12‌ series, 5G connectivity and OLED displays across the lineup were the predominant factors in attracting customers.

The volume super-cycle is expected to lead to record-breaking revenue with the average selling price for iPhones being at an all-time high. The impressive sales performance of the ‌iPhone 12‌ also gave Apple a record-high market share for April. It has also consistently achieved a record-high market share in the US since October 2020 and the trend is expected to continue.

Consumer preferences also changed between the ‌iPhone 11‌ and ‌iPhone 12‌ lineups. Consumers showed more interest in the iPhone 12 Pro Max, with a 29 percent share of sales, during the first seven months after its launch compared to the iPhone 11 Pro Max, which had a 25 percent share of sales. This is also one of the reasons for the ‌iPhone 12‌ series grossing 22 percent more revenue than the ‌iPhone 11‌ series in the first seven months after launch.

Sales in the United States accounted for 40 percent of global ‌iPhone 12 Pro Max‌ sales until April. The ‌iPhone 12 Pro Max‌ was supported by aggressive operator promotions, making it the best-selling device in the U.S. consistently since December 2020.

The ‌iPhone 12‌ series was also comparatively less affected in terms of sales by the global health crisis than the ‌iPhone 11‌ series, which saw reduced sales as customers held onto their devices more than usual. In addition, a large proportion of users who kept their previous smartphone due to uncertainty during the global health crisis last year upgraded to an ‌iPhone 12‌ once it became available.

Related Roundups: iPhone 12, iPhone 12 Pro
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The iPhone 12 series has now sold over 100 million units and powered the first iPhone sales super-cycle since the launch of the ‌iPhone‌ 6, according to Counterpoint Research.


The ‌iPhone 12‌ lineup passed 100 million sales in April, meaning that the devices achieved the landmark figure within seven months of its launch. By comparison, this is two months earlier than the iPhone 11 series that launched in 2019, and almost the same as the ‌iPhone‌ 6, which powered a sales volume super-cycle around the 4G transition in 2014 and 2015. This means that the ‌iPhone 12‌ series is the first volume super-cycle ‌iPhone‌ in six generations of the device.

Counterpoint analysis explained that in the case of the ‌iPhone‌ 6 series, sales were supported by pent-up demand for bigger-screen iPhones, while for the ‌iPhone 12‌ series, 5G connectivity and OLED displays across the lineup were the predominant factors in attracting customers.

The volume super-cycle is expected to lead to record-breaking revenue with the average selling price for iPhones being at an all-time high. The impressive sales performance of the ‌iPhone 12‌ also gave Apple a record-high market share for April. It has also consistently achieved a record-high market share in the US since October 2020 and the trend is expected to continue.

Consumer preferences also changed between the ‌iPhone 11‌ and ‌iPhone 12‌ lineups. Consumers showed more interest in the iPhone 12 Pro Max, with a 29 percent share of sales, during the first seven months after its launch compared to the iPhone 11 Pro Max, which had a 25 percent share of sales. This is also one of the reasons for the ‌iPhone 12‌ series grossing 22 percent more revenue than the ‌iPhone 11‌ series in the first seven months after launch.

Sales in the United States accounted for 40 percent of global ‌iPhone 12 Pro Max‌ sales until April. The ‌iPhone 12 Pro Max‌ was supported by aggressive operator promotions, making it the best-selling device in the U.S. consistently since December 2020.

The ‌iPhone 12‌ series was also comparatively less affected in terms of sales by the global health crisis than the ‌iPhone 11‌ series, which saw reduced sales as customers held onto their devices more than usual. In addition, a large proportion of users who kept their previous smartphone due to uncertainty during the global health crisis last year upgraded to an ‌iPhone 12‌ once it became available.
Related Roundups: iPhone 12, iPhone 12 Pro
Related Forum: iPhone

This article, "iPhone 12 Passes 100 Million Sales in First Super-Cycle Since iPhone 6" first appeared on MacRumors.com

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Deals: Save Up to $129 On Certified Refurbished iPhone 12 Models at Woot

Woot today is offering certified refurbished iPhone 12 models at up to 33 percent off their original prices. This sale will last through tomorrow, June 30 at 12:00 a.m. central time.

Note: MacRumors is an affiliate partner with Woot. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

To start, you can save on a refurbished 64GB iPhone 12 mini, priced at $599.99, down from $729.00. This iPhone is available in Black, White, Blue, Green, and (PRODUCT)Red.

You can also get the 128GB iPhone 12 Pro for $939.99, down from $999.00. This iPhone is available in Graphite, Silver, Gold, and Pacific Blue.

Both iPhone 12 models on sale today at Woot have been inspected and are guaranteed to have minimal cosmetic damage. They’ve successfully passed a full diagnostic test to ensure like-new functionality and batteries are tested to function at minimum 85 percent capacity.

They’re also both factory unlocked devices, and they come with a 90 Day Woot Limited Warranty, not AppleCare. All Amazon Prime members can get free standard shipping on Woot, and right now there’s an estimated delivery between July 7 and 9 for the iPhone 12 devices.

Head to our full Deals Roundup to get caught up with all of the latest deals and discounts that we’ve been tracking over the past week.

Related Roundups: Apple Deals, iPhone 12, iPhone 12 Pro
Related Forum: iPhone

This article, “Deals: Save Up to $129 On Certified Refurbished iPhone 12 Models at Woot” first appeared on MacRumors.com

Discuss this article in our forums

Woot today is offering certified refurbished iPhone 12 models at up to 33 percent off their original prices. This sale will last through tomorrow, June 30 at 12:00 a.m. central time.

Note: MacRumors is an affiliate partner with Woot. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

To start, you can save on a refurbished 64GB iPhone 12 mini, priced at $599.99, down from $729.00. This iPhone is available in Black, White, Blue, Green, and (PRODUCT)Red.



You can also get the 128GB iPhone 12 Pro for $939.99, down from $999.00. This iPhone is available in Graphite, Silver, Gold, and Pacific Blue.



Both iPhone 12 models on sale today at Woot have been inspected and are guaranteed to have minimal cosmetic damage. They've successfully passed a full diagnostic test to ensure like-new functionality and batteries are tested to function at minimum 85 percent capacity.

They're also both factory unlocked devices, and they come with a 90 Day Woot Limited Warranty, not AppleCare. All Amazon Prime members can get free standard shipping on Woot, and right now there's an estimated delivery between July 7 and 9 for the iPhone 12 devices.

Head to our full Deals Roundup to get caught up with all of the latest deals and discounts that we've been tracking over the past week.
Related Roundups: Apple Deals, iPhone 12, iPhone 12 Pro
Related Forum: iPhone

This article, "Deals: Save Up to $129 On Certified Refurbished iPhone 12 Models at Woot" first appeared on MacRumors.com

Discuss this article in our forums