Tim Cook Visits Bangkok, Thailand to Meet With Photographers, Students and WWDC Scholarship Winners

Tim Cook continued his tour of Asia this week with a trip to Bangkok, Thailand. The Apple CEO has been documenting the journey on his Twitter account.


Cook kicked things off with a visit to the Way Arun Buddhist temple on the Thonburi west bank of the Chao Phraya River.

สวัสดี Thailand! My journey this morning along the Chao Phraya River culminated in a visit to the peaceful Wat Arun. Thank you Jirasak Panpiansin for showing me this historic temple through your lens. (IG: joez19) 🇹🇭 pic.twitter.com/9VvWXcwEIE

— ‌Tim Cook‌ (@tim_cook) December 13, 2019

In a tweet, Cook thanked Thai photographer Jirasak Panpiansin for showing him the historic seventeenth century temple “through your lens.” Jirasak’s iPhone photography has previously been highlighted in Apple’s annual World Gallery.

Beyond impressed with the students at Satit-Chula in Bangkok who are using Everyone Can Create to learn the science behind how day turns to night. Here’s to reaching for the stars! ⭐️ pic.twitter.com/i1sG9J4L8O

— ‌Tim Cook‌ (@tim_cook) December 13, 2019

Following his visit to the Temple of Dawn, Cook traveled to Satit-Chula school to meet students using Apple’s Everyone Can Create curriculum, which lets teachers integrate iOS device-driven drawing, music, filmmaking or photography into their lesson plans for a variety of subjects.

Congratulations to the Thai women’s national volleyball team for winning gold at #SEAGames2019! Great to meet Coach Danai, @nootsara13, @malikaboth and the rest of the team and see how they use Apple Watch and iPad in training. สู้ๆ โชคดีสำหรับรอบคัดตัวโอลิมปิกนะครับ pic.twitter.com/IMypDePJXJ

— ‌Tim Cook‌ (@tim_cook) December 13, 2019

After that, Cook met up with the Thai women’s gold medal-winning national volleyball team to witness how they use ‌iPad‌ and ‌Apple Watch‌ in their training.

It made my heart sing to spend time with Thailand’s WWDC scholarship winners Kiratijuta and Patcharapon. Amazing to see how your careers have taken off since WWDC! And great to meet studygrammer Peanut Butter who brings intricate Thai handwriting to life on ‌iPad‌. Stunning! pic.twitter.com/gAqcAgS5wj

— ‌Tim Cook‌ (@tim_cook) December 13, 2019

Also today, cook spent time with two WWDC scholarship winners, and then met “studygrammer” Peanut Butter, “who brings intricate Thai handwriting to life on ‌iPad‌.”

During his Asia trip, Cook has stopped in Tokyo, Japan and Singapore to meet with local employees, developers, healthcare experts, plane pilots, and others. We’ll keep this post updated as Cook continues his tour in Asia.

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Tim Cook continued his tour of Asia this week with a trip to Bangkok, Thailand. The Apple CEO has been documenting the journey on his Twitter account.


Cook kicked things off with a visit to the Way Arun Buddhist temple on the Thonburi west bank of the Chao Phraya River.


In a tweet, Cook thanked Thai photographer Jirasak Panpiansin for showing him the historic seventeenth century temple "through your lens." Jirasak's iPhone photography has previously been highlighted in Apple's annual World Gallery.


Following his visit to the Temple of Dawn, Cook traveled to Satit-Chula school to meet students using Apple's Everyone Can Create curriculum, which lets teachers integrate iOS device-driven drawing, music, filmmaking or photography into their lesson plans for a variety of subjects.


After that, Cook met up with the Thai women's gold medal-winning national volleyball team to witness how they use ‌iPad‌ and ‌Apple Watch‌ in their training.


Also today, cook spent time with two WWDC scholarship winners, and then met "studygrammer" Peanut Butter, "who brings intricate Thai handwriting to life on ‌iPad‌."

During his Asia trip, Cook has stopped in Tokyo, Japan and Singapore to meet with local employees, developers, healthcare experts, plane pilots, and others. We'll keep this post updated as Cook continues his tour in Asia.


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Tim Cook: The Ethos and DNA of Apple ‘Have Never Been Stronger on the Innovation Front’

Apple CEO Tim Cook this week spent time in Japan, and during his trip, he sat down with Japanese news site Nikkei to cover familiar topics like privacy, manufacturing, and health.

Cook visited Apple supplier Seiko Advance in Tokyo, met with developers in the area, visited a primary school, and stopped by several local Apple Stores.


Cook said that Apple does manufacturing by looking at “all countries” and seeing what skills are available. “We pick the best,” Cook said. He pointed out that Apple has created well over two million jobs in the United States, and says there’s “enormous manufacturing” happening there. “Just not the assembly of the final product,” he said.

On the topic of Apple’s ability to innovate, Cook said that the smartphone market has not yet reached its peak and there are still advancements to come.

“I know of no one who would call a 12-year-old mature,” he said. “Sometimes these steps are humongous, sometimes these steps are smaller. But the key is to always make things better, not just change for change’s sake.”

“The ethos and the DNA of the company have never been stronger on the innovation front. The product line has never been stronger.”

Cook went on to say that he believes Apple’s greatest contribution to humankind will be in health, something that he’s said several times before. He specifically pointed out the ECG function of the Apple Watch as evidence of Apple’s progress.

Cook also spoke about competition and monopolies, claiming that Apple has “more competitors than any company on earth.” Apple is facing regulatory investigations in the United States and Europe over its App Store policies amid accusations that Apple has an unfair advantage over third-party app developers.

“A monopoly by itself isn’t bad if it’s not abused,” Cook said, while insisting that Apple does not have a monopoly in any sector. “The question for those companies is, do they abuse it? And that is for regulators to decide, not for me to decide.”

Cook ended the interview with a spiel on privacy, a topic that he often covers. He reiterated once again that customers are not Apple’s product, and that Apple does not believe in trafficking data.

‌Tim Cook‌’s full interview with Nikkei can be read over on the Nikkei website.

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Apple CEO Tim Cook this week spent time in Japan, and during his trip, he sat down with Japanese news site Nikkei to cover familiar topics like privacy, manufacturing, and health.

Cook visited Apple supplier Seiko Advance in Tokyo, met with developers in the area, visited a primary school, and stopped by several local Apple Stores.


Cook said that Apple does manufacturing by looking at "all countries" and seeing what skills are available. "We pick the best," Cook said. He pointed out that Apple has created well over two million jobs in the United States, and says there's "enormous manufacturing" happening there. "Just not the assembly of the final product," he said.

On the topic of Apple's ability to innovate, Cook said that the smartphone market has not yet reached its peak and there are still advancements to come.
"I know of no one who would call a 12-year-old mature," he said. "Sometimes these steps are humongous, sometimes these steps are smaller. But the key is to always make things better, not just change for change's sake."

"The ethos and the DNA of the company have never been stronger on the innovation front. The product line has never been stronger."
Cook went on to say that he believes Apple's greatest contribution to humankind will be in health, something that he's said several times before. He specifically pointed out the ECG function of the Apple Watch as evidence of Apple's progress.

Cook also spoke about competition and monopolies, claiming that Apple has "more competitors than any company on earth." Apple is facing regulatory investigations in the United States and Europe over its App Store policies amid accusations that Apple has an unfair advantage over third-party app developers.
"A monopoly by itself isn't bad if it's not abused," Cook said, while insisting that Apple does not have a monopoly in any sector. "The question for those companies is, do they abuse it? And that is for regulators to decide, not for me to decide."
Cook ended the interview with a spiel on privacy, a topic that he often covers. He reiterated once again that customers are not Apple's product, and that Apple does not believe in trafficking data.

‌Tim Cook‌'s full interview with Nikkei can be read over on the Nikkei website.


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Tim Cook Visits Japan to Meet With Developers and Employees

Apple CEO Tim Cook has been touring Tokyo, Japan over the last few days, meeting with local employees, developers, healthcare experts, and others. Cook has been documenting the trip on his Twitter account.


Cook has traveled to several countries for meets and greets during his eight-year tenure as Apple CEO, including France and Germany in September. He has also visited Canada, China, Ireland, Italy, and the United Kingdom.

こんにちは Tokyo! It’s wonderful to be back in Japan! 🇯🇵 #shotoniPhone by Koichi Mitsui pic.twitter.com/Kt5VlyA2VI

— Tim Cook (@tim_cook) December 8, 2019

What a treat to reunite with Masako san and Hikari san, some of our imaginative developers who prove that no matter your age, coding opens up new opportunities to follow your dreams! Wonderful to see you at Apple Omotesando! pic.twitter.com/YAr4M6jSXw

— Tim Cook (@tim_cook) December 8, 2019

Wowed by the many talents of Gen @gen_senden. Thanks for showing me how you bring your creative vision to life in the studio. Loved the izakaya too! Have a great show tomorrow! 楽しかったです! 🏮🎶 pic.twitter.com/Seqzd9Pkme

— Tim Cook (@tim_cook) December 8, 2019

Technology is pushing the boundaries of healthcare, enabling innovations and discoveries at a pace we‘ve never seen before. It’s amazing how Dr. Kimura and experts at Keio University School of Medicine use Apple Watch and CareKit to help patients better understand their health.⌚️ pic.twitter.com/ssqNurYJ6T

— Tim Cook (@tim_cook) December 9, 2019

It’s always wonderful to be with our Apple family in Tokyo! みんな、いつもありがとう! pic.twitter.com/efpJ2M3jXa

— Tim Cook (@tim_cook) December 9, 2019

Coding is one of the most important skills you can learn. Loved celebrating Computer Science Education Week with students from Rikkyo Primary School at Apple Marunouchi! 🇯🇵 #TodayatApple pic.twitter.com/lBv78PRGxk

— Tim Cook (@tim_cook) December 9, 2019

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Apple CEO Tim Cook has been touring Tokyo, Japan over the last few days, meeting with local employees, developers, healthcare experts, and others. Cook has been documenting the trip on his Twitter account.


Cook has traveled to several countries for meets and greets during his eight-year tenure as Apple CEO, including France and Germany in September. He has also visited Canada, China, Ireland, Italy, and the United Kingdom.









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Tim Cook and Other CEOs Urge U.S. Government to Stay in Paris Agreement to Fight Climate Change

Apple CEO Tim Cook and a group of other CEOs, including Google’s Sundar Pichai and Microsoft’s Satya Nadella, have jointly signed a letter urging the Trump administration to keep the United States a member of the Paris Agreement.


The Paris Agreement aims to combat climate change by keeping the global temperature rise this century well below 2ºC above pre-industrial levels. The United States was one of over 190 countries to pledge support for the Paris Agreement in 2015, under the Obama administration, but the Trump administration is in the process of formally exiting the agreement due to economic concerns.

Cook and the other CEOs who signed the letter believe the Paris Agreement could actually provide a boost to the economy.

“Staying in the Paris Agreement will strengthen our competitiveness in global markets, positioning the United States to lead the deployment of new technologies that support the transition, provide for our workers and communities, and create jobs and companies built to last,” the letter states.

“The promise of the Paris Agreement is one of a just and prosperous world. We urge the United States to join us in staying in.”

The letter was prepared by AFL-CIO, the largest federation of unions in the United States, representing more than 12.5 million working people in the country. Visit the United For The Paris Agreement website for more details.

Humanity has never faced a greater or more urgent threat than climate change — and it’s one we must face together. Apple will continue our work to leave the planet better than we found it and to make the tools that encourage others to do the same. https://t.co/26sTnleNep

— Tim Cook (@tim_cook) December 2, 2019

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

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Apple CEO Tim Cook and a group of other CEOs, including Google's Sundar Pichai and Microsoft's Satya Nadella, have jointly signed a letter urging the Trump administration to keep the United States a member of the Paris Agreement.


The Paris Agreement aims to combat climate change by keeping the global temperature rise this century well below 2ºC above pre-industrial levels. The United States was one of over 190 countries to pledge support for the Paris Agreement in 2015, under the Obama administration, but the Trump administration is in the process of formally exiting the agreement due to economic concerns.

Cook and the other CEOs who signed the letter believe the Paris Agreement could actually provide a boost to the economy.

"Staying in the Paris Agreement will strengthen our competitiveness in global markets, positioning the United States to lead the deployment of new technologies that support the transition, provide for our workers and communities, and create jobs and companies built to last," the letter states.

"The promise of the Paris Agreement is one of a just and prosperous world. We urge the United States to join us in staying in."

The letter was prepared by AFL-CIO, the largest federation of unions in the United States, representing more than 12.5 million working people in the country. Visit the United For The Paris Agreement website for more details.


Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.


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Apple CEO Tim Cook: ‘I Will Fight Until My Toes Point Up’ for DACA

Apple CEO Tim Cook earlier this week sat down for an interview with ABC News after his visit to Texas with President Donald Trump, and today, ABC News has shared additional details from that interview.

Cook said that his focus is on policy over politics, and that he’s focused on the Deferred Action for Childhood Arrivals (DACA) program, which both Cook and Apple have been advocating for.


“No matter who is in the White House, the things I’m focused on are going to be the same. I am focused on DACA. We have 450 folks in Apple, employed at Apple, who are employed on DACA. I want those folks protected. Not just the 450 but the broader DACA people in America.”

Cook in October signed an amicus brief urging the Supreme Court to uphold DACA and protect dreamers in the United States. Cook in the interview said that he’s going to continue to fight against the Trump Administration’s efforts to rescind DACA.

“I will fight until my toes point up on the subject because I think that it is so core to who we are as a people that we not turn our back on people that came into the country as kids, they were brought here well before they could make a decision on their own. These people are the core of what an American is.”

Cook also spoke on privacy, and reiterated comments that he’s made many times before. Apple, said Cook, does not want to know personal details about your life and is not trying to “vacuum up all your data.”

Cook went on to say that he’s “very worried” that in a world where “nothing is private,” then freedom of expression, a classic part of what it means to be American, “just evaporates.”

On the topic of breaking up tech companies like Facebook, Google, and Amazon, Cook said that he thinks there’s too much focus on “fines and breakups” and not about how tech companies are collecting and using data that customers did not make an informed decision to give access to.

Cook’s full interview can be read on ABC News, and his commentary from the other part of the interview can be read in our first article.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

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Apple CEO Tim Cook earlier this week sat down for an interview with ABC News after his visit to Texas with President Donald Trump, and today, ABC News has shared additional details from that interview.

Cook said that his focus is on policy over politics, and that he's focused on the Deferred Action for Childhood Arrivals (DACA) program, which both Cook and Apple have been advocating for.

"No matter who is in the White House, the things I'm focused on are going to be the same. I am focused on DACA. We have 450 folks in Apple, employed at Apple, who are employed on DACA. I want those folks protected. Not just the 450 but the broader DACA people in America."
Cook in October signed an amicus brief urging the Supreme Court to uphold DACA and protect dreamers in the United States. Cook in the interview said that he's going to continue to fight against the Trump Administration's efforts to rescind DACA.
"I will fight until my toes point up on the subject because I think that it is so core to who we are as a people that we not turn our back on people that came into the country as kids, they were brought here well before they could make a decision on their own. These people are the core of what an American is."
Cook also spoke on privacy, and reiterated comments that he's made many times before. Apple, said Cook, does not want to know personal details about your life and is not trying to "vacuum up all your data."

Cook went on to say that he's "very worried" that in a world where "nothing is private," then freedom of expression, a classic part of what it means to be American, "just evaporates."

On the topic of breaking up tech companies like Facebook, Google, and Amazon, Cook said that he thinks there's too much focus on "fines and breakups" and not about how tech companies are collecting and using data that customers did not make an informed decision to give access to.

Cook's full interview can be read on ABC News, and his commentary from the other part of the interview can be read in our first article.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.


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Apple CEO Tim Cook ‘Proud’ to Build New Mac Pro in Texas

Apple CEO Tim Cook and President Donald Trump this afternoon visited the Texas facility where Apple plans to manufacture some new Mac Pro models, and during the visit, Cook spoke with ABC News about the factory and Apple’s new campus opening up in Austin, Texas.

Cook said he’s “proud” to build the new ‌Mac Pro‌ in the United States. Apple plans to assemble the new ‌Mac Pro‌ at its Austin facility, with the machines put together in Texas to be shipped “across the Americas.” Apple also assembled the 2013 ‌Mac Pro‌ in Texas at the same facility.


“We are really proud to make the ‌Mac Pro‌ here,” said Cook. “This computer is our most powerful computer we’ve ever made, by far.”

When asked why the iPhone is still made in China, Cook said that he believes the “iPhone is made everywhere.” Cook also confirmed that while the ‌Mac Pro‌ is being assembled in Texas, there are no plans to begin assembling iPhone models in the United States.

“If you look at the glass of the iPhone, which everybody touches all day long, that glass is made in Kentucky. If you were to take apart the iPhone you would see many of the silicone components that are made in the United States as well,” he added. “The iPhone is the product of a global supply chain.”

Cook declined to comment on how the next China tariffs could impact the iPhone, restating his hopes that the U.S. and China will come to an agreement.

“I’m so convinced that it’s in the best interest of the U.S. and best interest of China, and so if you have two parties where there’s a common best interest there has got to be some kind of path forward here. And I think that will happen.”

Cook said that he has no concerns over Apple’s relationship with China, though he prays for “everyone’s safety” in Hong Kong,” and more broadly for dialogue. “I think that good people coming together can decide ways forward,” Cook said.

Apple has been facing criticism for pulling the HKLive app from the App Store, which was used by protestors in Hong Kong to share information on police movements. Cook said that despite the criticism, Apple acts the same in China as it does in the United States and Europe.

China, said Cook, has never asked Apple to unlock an iPhone, but the United States has. “And we stood up against that, and said we can’t do it,” Cook said. “Our privacy commitment is a worldwide one.”

Of his efforts to communicate directly with President Donald Trump, Cook said that he doesn’t believe in “having people talk on [his] behalf.” Cook also said that he’s focused on “policies and not politics” and has “full faith” in the American system.

Cook wrapped up the interview with some thoughts on Apple’s future investments. “I don’t have my eye on anything big,” he said. “I have my eye on a lot of interesting small things.”

Cook’s full ABC News interview can be read over on the ABC News website.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

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Apple CEO Tim Cook and President Donald Trump this afternoon visited the Texas facility where Apple plans to manufacture some new Mac Pro models, and during the visit, Cook spoke with ABC News about the factory and Apple's new campus opening up in Austin, Texas.

Cook said he's "proud" to build the new ‌Mac Pro‌ in the United States. Apple plans to assemble the new ‌Mac Pro‌ at its Austin facility, with the machines put together in Texas to be shipped "across the Americas." Apple also assembled the 2013 ‌Mac Pro‌ in Texas at the same facility.


"We are really proud to make the ‌Mac Pro‌ here," said Cook. "This computer is our most powerful computer we've ever made, by far."

When asked why the iPhone is still made in China, Cook said that he believes the "iPhone is made everywhere." Cook also confirmed that while the ‌Mac Pro‌ is being assembled in Texas, there are no plans to begin assembling iPhone models in the United States.
"If you look at the glass of the iPhone, which everybody touches all day long, that glass is made in Kentucky. If you were to take apart the iPhone you would see many of the silicone components that are made in the United States as well," he added. "The iPhone is the product of a global supply chain."
Cook declined to comment on how the next China tariffs could impact the iPhone, restating his hopes that the U.S. and China will come to an agreement.
"I'm so convinced that it's in the best interest of the U.S. and best interest of China, and so if you have two parties where there's a common best interest there has got to be some kind of path forward here. And I think that will happen."
Cook said that he has no concerns over Apple's relationship with China, though he prays for "everyone's safety" in Hong Kong," and more broadly for dialogue. "I think that good people coming together can decide ways forward," Cook said.

Apple has been facing criticism for pulling the HKLive app from the App Store, which was used by protestors in Hong Kong to share information on police movements. Cook said that despite the criticism, Apple acts the same in China as it does in the United States and Europe.

China, said Cook, has never asked Apple to unlock an iPhone, but the United States has. "And we stood up against that, and said we can't do it," Cook said. "Our privacy commitment is a worldwide one."

Of his efforts to communicate directly with President Donald Trump, Cook said that he doesn't believe in "having people talk on [his] behalf." Cook also said that he's focused on "policies and not politics" and has "full faith" in the American system.

Cook wrapped up the interview with some thoughts on Apple's future investments. "I don't have my eye on anything big," he said. "I have my eye on a lot of interesting small things."

Cook's full ABC News interview can be read over on the ABC News website.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.


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Apple CEO Tim Cook: ‘Think Different’ Still Embedded at Apple ‘Very Deeply’

Apple CEO Tim Cook this afternoon attended the Salesforce Dreamforce 2019 event, where he sat down with Salesforce CEO Marc Benioff to discuss how Apple and Salesforce “ignite productivity” on mobile devices.

During the talk, Cook did share some of the ways that Apple and Salesforce work together, but he also covered many of his favorite talking points on Apple’s values, environmental efforts, privacy focus, and his memories of Steve Jobs.


On innovation, Cook said that many people confuse with innovation change, and Apple’s focus on innovation is its secret.

So many people confuse innovation with change and they become convinced that innovation is just change, but we [Benioff and Cook] and our companies recognize that innovation is about making things better, not just changing them. That requires a depth of thought beyond change. That’s Apple’s secret.

Cook said that Apple’s goal is to make the best products and enrich people’s lives. “If we can’t do both of those, we pass and go to the next thing,” said Cook, explaining that Apple works on just a few things, but tries to do those well.

We’ve never set the objective to be first, we’ve always set an objective to be the best. We never set out to make the most, but to be the best. Make the best. That north star has helped guide us through the temptations of going for market share and other kinds of things. We just want to make the best products.

Cook then asked who in the audience owns an iPhone, and made a joke: “If you own an Android,” he said, “We recycle those at the Apple Store.”

The discussion turned to Steve Jobs, as Jobs unveiled multiple products at the venue where the Dreamforce event is taking place. “I can feel him and his presence whenever I come here,” said Cook. “A lot of memories here.”

When people think of Steve, they think about products. But I really think of the simple things that he did. Every day, he left the office before I did, but he would always stop by my office before he left and exchange notes on the day. It’s the simple things like that – the friendship – that I hold. I remember him more than once rehearsing on the stage and sort of going way off script in a way that only he could do and making people laugh along the way.

Cook went on to discuss Apple’s values, emphasizing the company’s privacy efforts, DACA advocacy, use of 100 percent renewable energy, efforts to get its suppliers to also use renewable energy, and an “audacious goal” of using only recyclable materials. “We stretch ourselves well beyond what we’re currently able do to and we want to leave the world better than we found it,” said Cook. “That’s very important to us.

The thing that we needed to do at Apple was keep innovating while staying true to our values. It’s not simply enough to just innovate, we have to stay true to our values. We care deeply enough that we embed privacy in all of our products. […]

We’ve doubled down on this many, many times. We’ve looked in the mirror hard because we want to be a steward of the earth. We didn’t want to do the things you’re legally required to do, we wanted to go way beyond that.

Cook said that Apple wants to be the “ripple in the pond” when it comes to taking on goals like improving the environment and advocating for equality and human rights. “We don’t want to market, we want to do,” he said. “We want to make a difference.” He went on to say that Apple doesn’t want other companies to copy Apple products, but Apple does want people to “copy us this way.”

He also explained that the well-known “Think Different” slogan is still a major part of Apple’s culture.

Think different is still embedded in Apple very deeply. We don’t want to play the game as it’s been designed for decades or centuries, we want to play a new game. People are so smart you can generally believe that you can do things in the same manner and you’re not going to get a better result than people have gotten for decades – you have to come up with a new way of thinking.

Cook also unveiled his own personal purpose and what he believes people should strive for.

At some point, you recognize the reason we are all here is to help somebody else. That is the sole reason we are here. Once you get that in your head, as it turns out, life gets so much simpler. So much simpler. And that’s how I view it.

Using that as a north star, you can make a lot of decisions that can be very complex, and you can make them pretty simple. That you’re here in the service of other people. That it’s not about you. I very much deeply believe that.

Cook’s full discussion with Mark Benioff is available on the Salesforce website with additional insight into Apple’s work with Salesforce, its values, and more.

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Apple CEO Tim Cook this afternoon attended the Salesforce Dreamforce 2019 event, where he sat down with Salesforce CEO Marc Benioff to discuss how Apple and Salesforce "ignite productivity" on mobile devices.

During the talk, Cook did share some of the ways that Apple and Salesforce work together, but he also covered many of his favorite talking points on Apple's values, environmental efforts, privacy focus, and his memories of Steve Jobs.


On innovation, Cook said that many people confuse with innovation change, and Apple's focus on innovation is its secret.
So many people confuse innovation with change and they become convinced that innovation is just change, but we [Benioff and Cook] and our companies recognize that innovation is about making things better, not just changing them. That requires a depth of thought beyond change. That's Apple's secret.
Cook said that Apple's goal is to make the best products and enrich people's lives. "If we can't do both of those, we pass and go to the next thing," said Cook, explaining that Apple works on just a few things, but tries to do those well.
We've never set the objective to be first, we've always set an objective to be the best. We never set out to make the most, but to be the best. Make the best. That north star has helped guide us through the temptations of going for market share and other kinds of things. We just want to make the best products.
Cook then asked who in the audience owns an iPhone, and made a joke: "If you own an Android," he said, "We recycle those at the Apple Store."

The discussion turned to Steve Jobs, as Jobs unveiled multiple products at the venue where the Dreamforce event is taking place. "I can feel him and his presence whenever I come here," said Cook. "A lot of memories here."
When people think of Steve, they think about products. But I really think of the simple things that he did. Every day, he left the office before I did, but he would always stop by my office before he left and exchange notes on the day. It's the simple things like that - the friendship - that I hold. I remember him more than once rehearsing on the stage and sort of going way off script in a way that only he could do and making people laugh along the way.
Cook went on to discuss Apple's values, emphasizing the company's privacy efforts, DACA advocacy, use of 100 percent renewable energy, efforts to get its suppliers to also use renewable energy, and an "audacious goal" of using only recyclable materials. "We stretch ourselves well beyond what we're currently able do to and we want to leave the world better than we found it," said Cook. "That's very important to us.
The thing that we needed to do at Apple was keep innovating while staying true to our values. It's not simply enough to just innovate, we have to stay true to our values. We care deeply enough that we embed privacy in all of our products. [...]

We've doubled down on this many, many times. We've looked in the mirror hard because we want to be a steward of the earth. We didn't want to do the things you're legally required to do, we wanted to go way beyond that.
Cook said that Apple wants to be the "ripple in the pond" when it comes to taking on goals like improving the environment and advocating for equality and human rights. "We don't want to market, we want to do," he said. "We want to make a difference." He went on to say that Apple doesn't want other companies to copy Apple products, but Apple does want people to "copy us this way."

He also explained that the well-known "Think Different" slogan is still a major part of Apple's culture.
Think different is still embedded in Apple very deeply. We don't want to play the game as it's been designed for decades or centuries, we want to play a new game. People are so smart you can generally believe that you can do things in the same manner and you're not going to get a better result than people have gotten for decades - you have to come up with a new way of thinking.
Cook also unveiled his own personal purpose and what he believes people should strive for.
At some point, you recognize the reason we are all here is to help somebody else. That is the sole reason we are here. Once you get that in your head, as it turns out, life gets so much simpler. So much simpler. And that's how I view it.

Using that as a north star, you can make a lot of decisions that can be very complex, and you can make them pretty simple. That you're here in the service of other people. That it's not about you. I very much deeply believe that.
Cook's full discussion with Mark Benioff is available on the Salesforce website with additional insight into Apple's work with Salesforce, its values, and more.


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Apple CEO Tim Cook to Speak at Salesforce Conference Tomorrow

Apple CEO Tim Cook will join Salesforce co-CEO Marc Benioff for a fireside chat at the Dreamforce 2019 conference on Tuesday at approximately 1:30 p.m. Pacific Time at the Yerba Buena Theater. A live stream will be available.


Apple and Salesforce formed a strategic partnership in 2018. Salesforce has since redesigned its customer relationship management app with support for the latest features on iPhone and iPad, including Siri Shortcuts and Face ID. The new Salesforce app is available in the App Store.

Salesforce has also announced a Trailhead GO learning app with more than 700 modules covering business and tech skills. Trailhead GO is available on the App Store for iPhone and iPad. Additional features, including support for Dark Mode and Sign in with Apple, are expected to be available later this year.


Last, the two companies have announced a new Salesforce mobile SDK, optimized for Swift and iOS 13. The new SDK, coming later this year, will help developers to build and deploy native Salesforce apps for iPhone and iPad.

This article, “Apple CEO Tim Cook to Speak at Salesforce Conference Tomorrow” first appeared on MacRumors.com

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Apple CEO Tim Cook will join Salesforce co-CEO Marc Benioff for a fireside chat at the Dreamforce 2019 conference on Tuesday at approximately 1:30 p.m. Pacific Time at the Yerba Buena Theater. A live stream will be available.


Apple and Salesforce formed a strategic partnership in 2018. Salesforce has since redesigned its customer relationship management app with support for the latest features on iPhone and iPad, including Siri Shortcuts and Face ID. The new Salesforce app is available in the App Store.

Salesforce has also announced a Trailhead GO learning app with more than 700 modules covering business and tech skills. Trailhead GO is available on the App Store for iPhone and iPad. Additional features, including support for Dark Mode and Sign in with Apple, are expected to be available later this year.


Last, the two companies have announced a new Salesforce mobile SDK, optimized for Swift and iOS 13. The new SDK, coming later this year, will help developers to build and deploy native Salesforce apps for iPhone and iPad.


This article, "Apple CEO Tim Cook to Speak at Salesforce Conference Tomorrow" first appeared on MacRumors.com

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Apple CEO Tim Cook and U.S. President Donald Trump to Tour Apple Operations in Texas

Apple CEO Tim Cook and United States President Donald Trump will soon tour facilities in Texas where Apple products are made, reports Reuters.

The goal of the trip is to showcase companies that “keep jobs in America.” Both Apple and the White House declined to comment on the upcoming tour.


The planned journey comes as Apple is seeking tariff waivers on imports from China that include iPhone components, Apple Watch, AirPods, HomePod, and more.

Apple in September said that its newest Mac Pro will be manufactured in Texas at the same Austin facility where the existing ‌Mac Pro‌ has been made since 2013.

According to Apple, the new ‌Mac Pro‌ includes components designed, developed, and manufactured by more than a dozen American companies. Suppliers span states that include Arizona, Maine, New Mexico, New York, Oregon, Pennsylvania, Texas, and Vermont.

Apple has pledged to invest $350 billion in the United States economy by 2023, and last year, spent more than $60 billion with 9,000 domestic suppliers across the country.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

This article, “Apple CEO Tim Cook and U.S. President Donald Trump to Tour Apple Operations in Texas” first appeared on MacRumors.com

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Apple CEO Tim Cook and United States President Donald Trump will soon tour facilities in Texas where Apple products are made, reports Reuters.

The goal of the trip is to showcase companies that "keep jobs in America." Both Apple and the White House declined to comment on the upcoming tour.


The planned journey comes as Apple is seeking tariff waivers on imports from China that include iPhone components, Apple Watch, AirPods, HomePod, and more.

Apple in September said that its newest Mac Pro will be manufactured in Texas at the same Austin facility where the existing ‌Mac Pro‌ has been made since 2013.

According to Apple, the new ‌Mac Pro‌ includes components designed, developed, and manufactured by more than a dozen American companies. Suppliers span states that include Arizona, Maine, New Mexico, New York, Oregon, Pennsylvania, Texas, and Vermont.

Apple has pledged to invest $350 billion in the United States economy by 2023, and last year, spent more than $60 billion with 9,000 domestic suppliers across the country.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.


This article, "Apple CEO Tim Cook and U.S. President Donald Trump to Tour Apple Operations in Texas" first appeared on MacRumors.com

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Apple Honors Veterans Day With Website Banner, Activity Challenge on Apple Watch, and More

Today is Veterans Day in the United States and, as usual, Apple CEO Tim Cook has thanked veterans around the world for their service.

“Never was so much owed by so many to so few.” — Winston Churchill. To the Veterans in my family, at Apple, and all around the world — we appreciate your service and sacrifice. 🇺🇸 #VeteransDay

— ‌Tim Cook‌ (@tim_cook) November 11, 2019

Apple is also showing its support for Veterans Day with a short message on its website: “Here’s to the brave ones. We’re proud to honor America’s veterans and service members this Veterans Day and every day.”


As noted by Kyle Seth Gray, Apple Watch users can earn a special Veterans Day badge in the Activity app today by completing any workout for 11 minutes or longer. The annual Activity Challenge, limited to the United States, also awards users with a Veterans Day sticker for use in the Messages app.

This Veterans Day, November 11th, earn a special award by doing any workout of 11 minutes or more. #CloseYourRings pic.twitter.com/liyLfyGOxf

— Kyle Seth Gray (@kylesethgray) October 30, 2019

Last, Apple has highlighted how iPhone app Healium AR is helping veterans manage anxiety. The augmented reality app was created by former TV journalist Sarah Hill, who is profiled in the Apple Newsroom story.

November 11 also marks similar Remembrance Day or Armistice Day commemorations in many other countries.

This article, “Apple Honors Veterans Day With Website Banner, Activity Challenge on Apple Watch, and More” first appeared on MacRumors.com

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Today is Veterans Day in the United States and, as usual, Apple CEO Tim Cook has thanked veterans around the world for their service.


Apple is also showing its support for Veterans Day with a short message on its website: "Here's to the brave ones. We're proud to honor America's veterans and service members this Veterans Day and every day."


As noted by Kyle Seth Gray, Apple Watch users can earn a special Veterans Day badge in the Activity app today by completing any workout for 11 minutes or longer. The annual Activity Challenge, limited to the United States, also awards users with a Veterans Day sticker for use in the Messages app.


Last, Apple has highlighted how iPhone app Healium AR is helping veterans manage anxiety. The augmented reality app was created by former TV journalist Sarah Hill, who is profiled in the Apple Newsroom story.

November 11 also marks similar Remembrance Day or Armistice Day commemorations in many other countries.


This article, "Apple Honors Veterans Day With Website Banner, Activity Challenge on Apple Watch, and More" first appeared on MacRumors.com

Discuss this article in our forums